What Is a Market Letter?

Market information refers to a general term for various intelligence, news, and data materials generated during the exchange of commodities on the market. Languages, symbols and data, vouchers and reports, and shopping malls and advertisements are all forms of market information. Refers to information about the trading volume and price of commodities on the market. Under the commodity economy, this type of information has a greater impact on the operation and decision-making of enterprises, so it is the information that the country and enterprises are very concerned about. According to its region, it can be divided into domestic market information and international market information. ^[1]

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Market information refers to a general term for various intelligence, news, and data materials produced by commodities in the market during the exchange process. Languages, symbols and data, vouchers and reports, and shopping malls and advertisements are all forms of market information. Refers to information about the trading volume and price of commodities on the market. Under the commodity economy, this type of information has a greater impact on the operation and decision-making of enterprises, so it is the information that the country and enterprises are very concerned about. According to its region, it can be divided into domestic market information and international market information. ^[1]

Market information refers to the same time and conditions, the same

Market information plays an important role in corporate marketing activities:

1. Market information is an important basis for enterprises to formulate business strategies and tactics and to compete in the market. Various subjective conditions within the enterprise,

Corporate website

2. Product samples and

In daily work, enterprises must obtain market information necessary for their enterprises through some methods and means. This will play

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The management of market information is very unsystematic in most enterprises. In order for information to be used effectively and become the basis for reference decisions, there must be a systematic information collection and management system:

The first is to establish a market information management organization . Most companies regard the management of market information as one of the functions of the market department. They believe that the marketing department is mainly responsible for the collection and management of market information. They believe that it will be done once and for all if someone handles it. Don't think about its use. Market information provides decision support. Turning information into decisions is a complex process, not simply aggregating information. Because the sources of market information are diverse, the information required for decision-making is also very extensive. Therefore, we must make everyone in the enterprise become information and intelligence personnel, and build a sense of full staff.

It is necessary to set up an information decision-making organization headed by the enterprise boss, and set up a department responsible for information management and processing. Professionals with rich experience in the market will analyze the information in all aspects, put forward some different plans, and then let the decision-making layer make decisions .

The second is that market information must have a clear purpose and goal . On the one hand, the information management department must set clear requirements and goals for the market information to be collected. It is best to specify what kind of market information is required and what information is valuable in the form of a form. meaningful? On the other hand, the collection of information must be time-sensitive, especially for competitive strategic information. Only by timely understanding and timely response can we capture the fighter and calmly meet the challenge.

The functions of information collection for different departments and personnel must be clear and detailed, and different departments are required to provide different information, such as market personnel to provide industry information, policy information, and sales staff to provide competitive product information, consumer information, and new product information. , Technical personnel provide new technical information and so on.

The third is to establish a management process , design information feedback and processing procedures, and raise information management to the company's "procedural law." It is clear what departments are required to provide what information and when, and by what means. How the person in charge of information handles information, how to compile and analyze, who is responsible for drawing results to report to decision makers, etc.

Fourth, there must be rewards and punishments , that is, "substantive law", which is the basis for the implementation of information management. It classifies and defines information and regulates the responsibilities of various departments, and punishes those who do not collect and process information as required. The departments and personnel who benefit from the provision of important information shall be rewarded, and those who provide false information or unverified information that mislead decision-making or cause losses shall be punished.