What Is an Exit Value?

Exit rate: Popularity refers to the percentage of page visits that users exit from this page / page visits that enter this page.

Exit rate

Exit rate: Popularity refers to the percentage of page visits that users exit from this page / page visits that enter this page.

Chinese name

Exit rate.

Foreign name

Generally speaking, a website may have different links to different pages of the website. These different links are different entrances to the website. When a visitor enters this website through these different website entrances, the action is called "entering the website", and when he leaves the website from this entrance, the action is called "leaving the website".

So the algorithm for each entry and exit rate is: number of page visits exiting from this page / page visits entering this page.

When this page is the last page of the website visited by the visitor this time, this page is the exit page of this independent visit, and counts as one exit. Correspondingly, the formula for calculating the exit rate of this page is:

Exit rate = number of exits / total visits * 100%

(Total data used in different access tools may be different, there are independent use

GA is (

Exit rate refers to the ratio of the number of times a user leaves a web page to the total number of views of the web page within a certain period of time.

Number of exits from this page / Features list of this page

For example, today s happy push homepage is viewed 1,000 times, and the number of times you leave this site from this page is 40 times.

fainted? The simple understanding is as follows:

The bounce rate is high, indicating that many new users have come and left after reading a page. (Seems to be cheated)

The low exit rate indicates that new and old users have clicked on many pages before leaving. (Indicating that the website content is very popular)