What Are the Most Common Causes of Irregular Periods?

Irregular demand refers to the imbalance in time for the demand for a certain kind of goods or services in the market, which manifests itself as negative overtime. The reason for the irregular demand is that the commodity can be balanced in supply, but the market demand is uneven, and it often shows a large difference in different periods. For example: around the Spring Festival each year, due to the large number of people moving, railway and road transportation are highly strained. Another example: In the peak tourist season each year, some tourist attractions are overcrowded, but in the off-season tourist season is deserted. The demand for some seasonal products also shows such a characteristic. In response to this situation, the task of marketing is to try to adjust the contradiction between demand and supply so that the two can be synchronized. The strategy adopted is to use flexible pricing and advertising, increase reasonable product storage, and encourage off-season purchases or consumption, etc., so that consumer demand for products or services is not off-season, off-peak season, supply and demand balanced, and stable sales. ^[1]

Irregular demand

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Irregular demand refers to the imbalance in time for the demand for a certain kind of goods or services in the market, which manifests itself as negative overtime. The reason for the irregular demand is that the commodity can be balanced in supply, but the market demand is uneven, and it often shows a large difference in different periods. For example: around the Spring Festival each year, due to the large number of people moving, railway and road transportation are highly strained. Another example: In the peak tourist season each year, some tourist attractions are overcrowded, but in the off-season tourist season is deserted. The demand for some seasonal products also shows such a characteristic. In response to this situation, the task of marketing is to try to adjust the contradiction between demand and supply so that the two can be synchronized. The strategy adopted is to use flexible pricing and advertising, increase reasonable product storage, and encourage off-season purchases or consumption, etc., so that consumer demand for products or services is not off-season, off-peak season, supply and demand balanced, and stable sales. ^[1]

Irregular demand English definition: Irregular Demand

In the case of irregular needs,

Negative demand No demand Latent demand Declining demand Full demand Excessive demand Harmful demand

Irregular Requirements References

Zhang Xianyun. "Marketing" [M] .Machinery Industry Press, 2003-6-1

Irregular requirements related concepts

1. Needs, desires and needs

Product

3. Utility, cost and satisfaction, exchange

5.Market

Many enterprises often face idle or excessive use of production capacity and commodities due to changes in demand for products or services due to seasons, months, weeks, days, and hours. For example, in terms of public transportation, it is not enough during peak hours, and it is idle during non-peak hours. Another example is when hotels are tight and in short supply during peak tourist seasons, hotels are free during low tourist seasons. For another example, during holidays or weekends, stores are crowded, and customers are usually scarce. The task of marketing is to change demand time patterns through flexible pricing, promotions and other incentives. This is called simultaneous marketing.