What is color psychology?
Color Psychology is a study of effect that colors have in the mood, behavior and feelings of people. Color psychology is a new area of psychology whose science is not widely accepted by the main stream. Its use is mainly in the interior of decoration and marketing. Individual colors evoke negative or positive feelings that are used to promote products or create the desired atmosphere inside the house or company.
It is important to realize that although some ancient civilizations believed that the color can influence people, the first modern scientific research of color psychology has occurred in the West. Color does not exist in vacuum and different colors have different meanings than different cultures. For example, green color is associated with nature and wealth, while in Muslim countries green is associated with Islam. When practicing color psychology, it is necessary to consider a cultural context.
black is the color of strength and authority and often jessociated with secrets, silence and intelligence. It is also usually SPOjeno with evil and death. Regardless of which connotation is used, Black is expected to inspire strong emotions. White is the color of purity, innocence and cleanliness. If too much white is used, it can support feelings of isolation. Advertisers and decorators use a white rate to inspire peaceful feelings in humans.
Red is responsible for increasing human heart rate and increasing adrenaline production in the body because it is such an extreme color. Red is the color of love, fire, energy, passion, anger. Red is used to attract attention to something, because the eye naturally looks at the first first. Orange is a color associated with all things happy, entertaining and charming. The color is used to inspire trust, heat and happiness and has no negative connotations.
Like orange, yellow ipocity of happiness, because the color is associated with the sun and optimism. Serotonin levels increase in MOTry after you saw yellow. However, it has been shown that too much yellow can be powerful and certain shades of yellow can cause cowardice. In color psychology, the green has several meanings that are both positive and negative. The positive side is the green color of wealth, money, growth, nature, peace and can have a calming effect on people. Negative Green Associations include envy and disease.
Blue color evokes thoughts of sky and ocean that are quiet and peaceful. Traders and decorators use large amounts of blue because of their calm properties and darker shades of blue that show a feeling of loyalty. The purple has a reputation as stimulating creativity, imagination, spirituality and compassion. Purple shades are also used to face emotional shock and interference and are symbols of license fees and sophistication.