What is hot knowledge?
Hot knowledge processes information primarily through emotions and experience stored in long -term memory. This could be called motivated thinking, because a person who uses hot knowledge to consider several options can be distorted from previous events. Hot knowledge can lead to an immediate decision based on positive or negative stimuli associated with personal emotions. On the other hand, cold knowledge includes a deliberate process of using facts and logic to make a decision.
Scientists have found that hot knowledge activates a certain part of the brain associated with an emotional reaction. If abstract reasoning or cold knowledge is used, a separate area of the brain controlling the rational solution of problems. Scientists dealt with these different thought processes in relation to moral decisions and how people choose political candidates.
Motivated thinking based on emotions can explain why people ignore negative information when contrary to selected Mof the abutions. One study was that the decision based on emotions was reinforced when people rejected new data on political candidates containing negative information. These participants in the study sought information to support their immediate impressions and at the same time gave little confidence to the opposite evidence.
Hot Cognition can represent an evolutionary, automatic response based on the imitation of peers within culture. Emotional situations that cause fear, for example, can be stored unconscious and induced by similar events. The decision based on hot knowledge might seem impulsive, but also effectively evoke an immediate reaction in critical or dangerous situations. These thought processes can determine social attitudes in specific cultural groups.
Psychologists believe that the moral decision generally stems from emotional areas in the brain. Cognitive excitementThe judicial person decides on emotions. It could be more sensitive when presented with information that causes the excitement they have experienced in the past. This data can be easily obtained because the details are coded in memory.