What Is Normative Social Influence?
Normative social impact is a social impact based on an individual's expectations of being liked or accepted by others. Standardizing social impact can lead to herd.
- Chinese name
- Standardized social impact
- Applied discipline
- psychology
- Application range
- Social psychology
- Normative social impact is a social impact based on an individual's expectations of being liked or accepted by others. Standardizing social impact can lead to herd.
- Standardized social impact
- Normative social impact: When an individual supports a group because it wants to be accepted by a group, the group's influence on the individual.
- Since ancient times, we have learned to agree with the views of others around us, act in unison with others, and make others like to praise and support us. An important reason for us is that we already know that doing so can help us better achieve what we desire. Support and acceptance. This normative social impact, because it involves changing our behavior to meet the expectations of others. [1]
- Normative social influence and the resulting public herd were confirmed in Axi's rope experiment.
- Ashe wants to explore the power of social influence, especially norms that work when our own judgments or actions do not match those of others. Ashe asked the subjects to answer a series of questions, and they asked them to choose which of the three ropes was the same length as the standard rope. There were other subjects around each subject, and these subjects did not know each other. In fact, some of the subjects were conspirators of Ashe, which means that they were people in the research team. For many questions, these accomplices uttered incorrect answers before the participants gave answers. All accomplices gave the same wrong answer.
- Ashe (1951, 1955) found that most people chose the latter. Although he pointed out that many subjects experienced observable resistance to open conformity, 37% of the participants chose conformity. Faced with questions, some people once said, "I was wrong, they were right." It is worth noting that although 75% of the subjects had at least one follower in 12 attempts, the subjects still refused to follow her at some point. In this part of the test, 95% of the people did provide the correct answer at least once against the group.
- Many participants in the Greek experiment demonstrated open conformity, which occurred when we felt the pressure to comply with group norms. When public herding occurs, people pretend to agree with group opinions, but privately think that group opinions are wrong.
- Although the participants felt that the group was wrong, they were still likely to use the group's answer as their own answer. Sometimes we would rather make mistakes than risk social opposition. [2]