What is the normative social influence?
Normative social influence (NSI) is a type of conformity in which a person or group acts in a certain way in public in the hope of adapting to the norm, even if this behavior does not transfer to private life. People, as a whole, have a natural instinct to want to fit and be accepted by others. A person can make changes in his life in an effort to be accepted by a specific group of peers. Sometimes one does not believe or enjoys the changes he makes, but does them equally because of normative social effect. If popular children at school wear all of them in a certain brand of clothing or stylize their hair in a certain way, these styles can copy these styles to avoid entertainment or feel different. Some children may prefer to wear completely different clothes, but avoid it because they do not want to feel like the outstanders. Popular students who have self -stained trends are also affected by NSI, as they usually choose clothes on the basis of normative social influence over culture.
Adults can also be influenced by social standards, especially in the office environment. Workers can act in a way to obtain the consent of co -workers or boss. Dressing in professional looking clothing and always be early-or at least at time & m dash; For meetings, some workers may feel that they are better suited to their colleagues who are assigned special projects or selected for promotional events.
Social standards affect each person one way or another. Even people who like to excel, realize that they go against grain and know what social norm is. There are many countries where a thin automatically makes a woman more attractive than a heavier woman in the eyes of the general public and the media. Other countries of social standards are on the contrary and a heavier woman would be considered more attractive. This is one example of how normative social influence can affect society.
small, regular tasks can even be the result of normative social influence. Usually, if one sees a stranger, a person automatically asks a foreigner if he is okay. The person usually does not have time to decide whether he cares about the well -being of a foreigner. Society instill in the mind of people that by the right behavior when someone can be injured is to offer help. A person who applauds with his hands he has enjoyed at the end of the concert can also do it to fit better into the surrounding members of the audience and not look gross.