What Is Psychonomics?

Psychological economics, also known as Psychological Economics, is a science that studies people's psychological response to production relations, economic policies, and economic mechanisms. It is an emerging discipline combining economics, management, and psychology. Psychoeconomics has evolved since the mid-20th century. Earlier Taylor had studied labor psychology. As an independent discipline, it was formally established in the 1970s. Main works: "Psychoeconomics" (1975) by American scholar George Kantner.

Psychoeconomics

Economic psychology is an important branch of applied social psychology. Its research object is the psychological phenomena and psychological laws of individuals and groups in economic activities, which covers a wide range. From the perspective of the existing subject classification, economic psychology can have two levels: broad and narrow. Broad economic psychology includes

The main research contents are:

Chinese psychological economics and foreign psychological economics are interconnected and supplemented by the commonality of their research objects, and differentiated by the differences and particularities of the specific issues they focus on.

The reason why psychological economics is distinguished between "China" and "foreign" is that, in addition to the emergence and development of Chinese psychological economics later than abroad, more importantly, our research points to psychological problems in the process of China's economic development during the transition .

Two American psychological economists obtained in 2002

(1) "Psychoeconomics" (1975) by George Kanterner

(2) "The Real Body" by Dan Hill

(3) "Power: Inner Experience" by David McLand

(4) "investment in the psychology" of the United States :() John Noffsinger Translator: Lai Xiaopeng

(5) "Economic Psychology" by Yu Wenzhao

(6) "Contemporary Economic Psychology" by Yu Wenzhao

The 1,500 trillion yen of personal financial assets in a dormant state is like a huge water tank. Just imagine, if the water in this water tank comes out, it will definitely bring an unprecedented shock to the world economy.

There is no "psychology" that can shake this big water tank. Only by eliminating AffJ's conservative and uneasy mentality can huge amounts of dormant assets flow to financial markets and consumer markets.

This is a brand-new economic idea I advocate-"psychoeconomics", which can even be called "psychological economic revolution". It is the most effective way for Japan's current economic recovery, and it is also the key to building a large consumer country.

This is the fundamental purpose of this book.

After the bubble economy completely collapsed, the Japanese economy fell into a prolonged downturn. In order to get out of this predicament, the Japanese government introduced a low interest rate policy and quantitative easing monetary policy in an attempt to stimulate an early economic recovery. But contrary to expectations, the economy remains sluggish despite GDP growth. Why has the tried and tested macroeconomic policy failed in the past?

Global management guru Kenichi Maeichi believes that the conservative economic psychology of the Japanese is the chronic illness of the Japanese economic downturn. The Japanese are accustomed to saving, and insist on saving even if the interest rate is zero.

Why do the money that could have been used to invest in financial management and improve their lives lie in the bank and sleep? How can Japanese people follow the changes in the life cycle to effectively manage money?

In addition to exploring the inherent conservative psychology of the Japanese and the economic and social problems caused by this psychology, this book also proposes a brand-new economic concept-"psychoeconomics".

The author proposes to change the current psychological problems of Japanese people from the aspects of investment and financial management, pension system, migration of the elderly, child education, urban reconstruction, collective IQ, and life planning. 20-year-old self-cultivation, 30-year-old integration of the world, 40-year-old planning wealth, 50-year-old plan to save happiness energy for life, let the assets of the dormant flow, and accelerate economic recovery and prosperity.

Daiichi Kenichi, born in 1943, Fukuoka Prefecture, Japan. He graduated from Waseda University with a master's degree in science and obtained a master's degree in nuclear engineering from Tokyo Institute of Technology and a doctorate in atomic mechanics from the Massachusetts Institute of Technology. Formerly the head of McKinsey Consulting Japan, resigned in 1994. Later, he was engaged in multinational companies and national economic consultants in the Asia-Pacific region, during which he boldly put forward the viewpoints of "borderless economics" and "regional state theory". He was named "one of the top five management masters in the world" and "the father of Japanese strategy" by the British (The Economist) magazine. He has authored many influential books such as "World without Borders", "M-Type Society", "Technology of Thinking", "Professionalism", "OFF Studies", "Intellectual Power", "Low IQ Society" and so on.

Why the Japanese economy continues to be sluggish

Chapter 1: Traditional Macroeconomic Policies Are Ineffective at Rescuing a Depressed Japanese Economy

Chapter 2: Conservative Economic Psychology of the Japanese Is the Crisis of Economic Recession

Chapter Three Seven Recovery Policies Advocated by Psychoeconomics

Chapter 4 Discard Pessimistic Consumption and Enjoy Life

Chapter V Economic Policies to Encourage Capital Manipulation and Investment and Financial Management

Chapter VI Seize Every Opportunity to Improve Japan's Collective IQ

Chapter VII The Power of One Can Change the World

Conclusion Changing your mindset is the most effective way to restore your economy

Chapter 1: Traditional Macroeconomic Policies Are Ineffective at Rescuing a Depressed Japanese Economy

Behind false prosperity is stagnation in the economy

Before discussing the Japanese economy, we must first figure out a prerequisite question: Is the Japanese economy really recovering?

After the collapse of the bubble economy, the Japanese economy has been in a doldrums for a long time. The economy began to recover in February 2002. It even surpassed Ding s longest growth cycle since World War II. Izano boom. The 57-month record (1965)! On July 1970, the longest. Boom record. It is still being refreshed (~ June 2007, 65 months in total). But if you think this is "recovering prosperity."

It is true that Japan's current economic situation has exceeded the "Ichino economic situation." If you look at the actual changes in Japan's GDP during this period, you can only say that the actual state is. The economic situation is sluggish. (See picture) 1)

Japan entered a period of economic prosperity from 1955 to 1970. This period includes "Shenwu boom" (31 months). "Iwado boom" (42 months), "Olympic boom" (24 months), and "Isino boom." At each boom stage, the average growth rate of Japan's GDP reached 60 / C. 8% However, compared with the previous year, the GDP growth rate in 2007 was only 0-2%, and the GDP per year was only 24%.

Assuming 100 as the starting point for the expansion of the business climate, then the "Isano business climate. Period E is essentially domestic production in Japan, ~ T70%, and this value has only increased by 10% during the expansion period since 2002 (Figure)-2). And from the perspective of workers' income, income has not only increased but decreased (Figure 13). In this way, of course, the nationals certainly have no personal experience of economic improvement. Saying "recovery" is just a deception. ^[1]

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