What Are Social Networking Services?

Social network is a social network service, which is derived from the translation of English Social Network Service (SNS), Chinese literal translation is a social network service, and free translation is a social network service.

Social network

(Internet conceptual term)

This term was first used by JA Barnes in 1954 ("Human Relations", in Chapter Class and Committees in a Norwegian Island Parish). The maximum size of a social network is about 150 people (Dunbar's number), and the average size is about 124 people (Hill and Dunbar, 2002).

Social networks originate from online social, the starting point of online social is

In 1971, the first human email was born. Its origin is for convenience

According to a new survey from security software company Webroot, social networking site users are more likely to encounter

The development of social networks has been dramatic in recent years.

The report shows that in the first half of 2005-2011, there were 106 investment events in the Chinese social network industry that have been disclosed, of which 74 were investment cases that had been disclosed, and the total investment amount disclosed was US $ 1.098 billion, with an average investment amount of $ 14.84 million. Compared with the Internet and mobile Internet related industries such as online games and e-commerce, VC / PE pays less attention to Chinese social networks, but compared to other Internet / mobile Internet applications / services, The investment situation is striking. In 2011, China s social network investment hit a record high.

Judging from the single investment amount that has been disclosed, 55.41% of the investment cases that have been disclosed are concentrated under 5 million U.S. dollars. Compared with other industries, the investment amount of social networks in China is relatively small. The main reason is that China's social network industry enterprises are generally small in scale, and the financing stage is generally in the early stage of enterprise development. However, the investment cases involving Renren.com, 58City, Douban.com and other industry-leading and large-scale enterprises have reached over 50 million US dollars.

Analysis believes that with the increasing number of social network users, investors,

There are several problems with social networks at this stage

1. Serious assimilation and lack of innovation

2. Immature market operation, lack of strong investment, unable to build a social network system suitable for the Chinese market

3. Social networking sites are centralized, with Tencent, Renren, Kaixin, Douban occupying most of the market

After 2008, the development of social networks is remarkable. As of May 2013, more than half of Chinese netizens communicated and shared information through social networks. Social networks have become the most widely-used web 2.0 services that cover users, have the greatest impact on communication, and have the highest commercial value. The huge development potential of social networks was once favored by major venture capital institutions and companies at home and abroad, injecting capital.

Social networks play an important role in people's lives. It has become a part of people's lives and has an inestimable impact on people's information acquisition, thinking and life. Social networks have become a window for people to obtain information, show themselves, and promote marketing. But at the same time, social networks also have some disadvantages, including the leakage of personal information. Especially teenagers, they are at the front end of social networks, but they are also the most affected.

According to the study, "A community account can be a place where romance is born or a stage for conflict. In the past, the intermediary of the conversation was a letter, phone or mobile phone. All Internet users have access to a wider network of users. In the new environment, social rules about behavior and politeness are still taking shape. "

For teens, more than 22% of teens online behavior eventually ends their friendship with someone ; 25% of teens behavior on social networks eventually leads to face-to-face quarrels or confrontations; 13% of teens on social networks After having confrontation, I will feel nervous going to school the next day. The same percentage of teens will have problems with their parents. 8% of teens will eventually have physical confrontation because of things on social networks. trouble.

The Shield Escort 360 investigation found that minors use social networks to build virtual interpersonal trust relationships. 74.8% of minors feel that online social networking will not reveal their true identity, 70.0% of minors find that online chatting makes them more relaxed than face-to-face conversation, and 69% of minors emphasize that online socializing can be like-minded friend. Social networking has a unique charm in the eyes of minors.

Every 20 years, the communication method used by enterprises will change, that is, the phone-fax-email-activity stream. "Activity flow" has the characteristics of convenience and traceability in information communication. So " activity streams " will be the main way of communication in the age of social networking (SNS).

Technically speaking, Activity Streams is a developing standard for aggregating website information and expressing social objects; it has quickly become the de facto standard for publishing activities between Web applications.

From a user's perspective, an activity stream is sometimes called a lifelog, which is a collection of information about a person's activities on a particular website. As enterprise applications become more and more socialized, the need to spread knowledge within companies or between companies through social activities has greatly increased. Activity streams also make it possible to aggregate multiple sources of information to track company interactions and grow customers in social media.

Various communications in the enterprise scenario, such as: phone calls, conferences, instant messaging IM (MSN, QQ), email, and operations in various business systems, because they are scattered, disordered, and cannot be traced back at any time. Whether from a management, execution, or user perspective, the ability to track the flow of daily work information presents many opportunities for new enterprise applications. Leadersoft makes full use of the activity flow application, and builds a comprehensive enterprise execution and communication platform based on this.