What are Webinars?

Webinar (online seminar / web seminar / webinar), also known as online seminar, is a new conference mode that uses streaming media technology to integrate slide presentations, audio or video files, and share desktop functions. It can present the information requested by the company for promotion in three dimensions, ensuring the richness and comprehensiveness of the demonstration effect. As for the market and trainers, they can make full use of interactive methods for effective market communication, training and discovery of potential customers.

Internet Conference

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Webinar (online seminar / web seminar / webinar), also known as

In foreign countries, webinar and web conference are two completely different types of services, while in China, web seminars and web conference services are often confused. In fact, the two are very different.

(1) Freely scalable

Webinars can range in size from 50 to thousands. Web conferences (web conferences) are limited to 50 people to ensure results due to technical limitations.

(2) Simple and convenient installation

Only the organizer of the webinar needs a client software, and all the meeting participants do not need to install any software, directly join through a web browser. For network conferences, all conference participants need to install client software, and each user terminal needs to be installed and debugged before the conference for the local network environment.

(3) Wide range of use

Webinars are more used in industry seminars, marketing, product introductions, and online training. They cross the boundaries of the enterprise and any Internet user can join. It is a platform for publicity. Web conferencing, however, is used internally within the enterprise and is a tool for meetings between branches around the world.

(4) Rich and comprehensive experience

Programmatic M ions A successful webinar, including pre-conference invitation email customization, customized guest registration information, smooth audio and video during the meeting with file synchronization presentation, venue order management, on-site interactive investigation, and statistics generated automatically after the meeting report. Is a complete solution. On the other hand, network conference services are more inclined to tools rather than solution providers, and lack various functions before and after the conference. Therefore, compared to web conferences, web seminars are a total solution, which can better meet the increasingly open social communication needs.

(1) scale can be large or small

Because webinars are directed to industry fields or unique topics, they are usually highly specialized, so not everyone can understand and participate. Therefore, webinars are narrowly targeted by industry or professionals, and the number of participating members is not large. many. The scale of industry technical seminars is usually between 50-300 people, and there are also small-scale seminars with less than 50 people. Such seminars are more precise for the target audience and facilitate in-depth communication.

(2) easier to be accepted by the public

Whether traditional or virtual, the sign of the success of any seminar is whether the seminar organizer can attract enough and accurate target groups to participate. In traditional seminars, the participants are regional, and most of the people who arrive at the scene are local people; traditional seminars are also time-oriented. The mid- to high-end crowd is busy, and it is often difficult to rush to the scene to participate on time. The Micro Roar Webinar surpasses the geographical and time limits of traditional seminars. The customized invitation emails sent through the platform are accurately sent to the target population. After receiving the email, no matter where they are, just click a link Can participate in online seminars and interact in real time.

(3) Significant cost savings

The venue of traditional seminars has certain requirements, and usually needs to be held in a formal conference room. The venue should provide facilities required for presentations such as projectors, audio microphones, whiteboards, etc. For seminars longer than 3 hours, it is also necessary to arrange a conference room. Break, commonly known as tea break or refreshment time. However, the webinar moved the meeting place online, which saved the rent of venues and facilities for traditional seminars.

1. Obtain target customer information to facilitate future sales tracking;

2. Establish initial trust in the target customer group through vivid multimedia meetings;

3. Understand the true thoughts of target customers through interaction;

4. Overcome a series of problems such as staff convening, venue, time, and cost of traditional seminars.

Traditional seminars

Because of its professionalism and interaction, it has always been respected by people from all walks of life and industry. It is a convenient academic and corporate communication platform. Due to various factors, the participants of traditional seminars (whether speakers or audiences) are often restricted to a large extent, and because they are held in the field, the cost of entry for a successful seminar is also The higher the investment is, the greater the convenience for participants due to time or geographical constraints.

Internet Conference

It has inherited the advantages of traditional seminars in terms of professionalism and interactivity. And the seminar was moved from the field to the network platform, giving full play to the advantages of network convenience and interactivity. It is no longer limited by time and space, but also reflects its timeliness, wide spread, high professional coverage, low user participation costs, etc. Many advantages.