What Is an SEO Evaluation?

The seo plan refers to a certain website. After being familiar with it, combined with the seo method, the seo promotion ideas and strategies suitable for this website are formulated. Most of the seo planners are individuals, and the prices of seo plans for large websites and enterprises are generally in the hundreds of thousands.

seo plan

1. Guide the steps of SEO workers in the implementation process.

2. Monitor the effectiveness of the website in the implementation of SEO, to facilitate the assessment and evaluation of the SEO effect. After you execute it for a period of time, you need to perform statistics and analysis on the effect of this period of time to see if it is advancing according to the set goals, and what challenges have been encountered during the implementation process, how to solve these difficulties, and when problems arise Later, if you make adjustments, repeat the adjustments and move forward, and it is best to achieve your self-defined goals.

3. The execution cost of SEO can effectively understand the expenditure and manpower of SEO.

4. Determine the seo goals and guide the direction and thinking of the website seo.

There is no seo solution that works for everyone, so everyone involved in seo should be happy. The constantly changing dynamic attributes of the search engine industry require our continuous efforts. The task of search engines is to provide users with high-quality search results.

and so

When a website needs to be optimized, instead of doing keywords and external links as soon as you get the website, the first step is to understand the website and make an executable website optimization solution. This is a simpler website. SEO program writing format.

First, choose well

seo plan determination order

Let's look at seo in detail. Do not look at the entire website, but only focus on the individual pages of the website. First determine the priority of each web page, and then develop a seo plan based on the priority of each web page. Starting a seo plan from a single webpage can avoid a lot of troubles that can't be started. This can also maximize the potential of the website in a short time.

The highest priority page should be the page with the most visitors, such as the homepage of the website, or the page with the most traffic and the most revenue. When prioritizing your web pages, you also need to develop a roadmap for your marketing efforts. If there are three pages with the highest priority in the website, most of the time, money and effort will be invested in these three pages when conducting SEO and marketing.

seo program website evaluation

After you have prioritized your web pages, you need to evaluate the status of your site. Determine what needs to be changed. Evaluate the pages individually, not the entire site. In SEO, the importance of a single web page is equal to the importance of the entire website, and sometimes even more important than the entire website. The ultimate goal is to get a page to rank the best in search results. It depends on your specific business needs to determine which is the most important web page.

The seo evaluation should list the current status of each major seo element on each web page. Include the name of the element to be evaluated, the current status, what improvements need to be made, and the deadline for completion of the improvements. Because seo has no end point, all items must have a corresponding check box to mark whether the improvement is completed, and there is also a list box for recording subsequent information.

Consider these elements when making your assessment:

1. Labels for websites and web pages: Meta tags in website code are the basic basis for search engines to classify websites. Of particular interest are title tags and description tags, both of which are important to search engines.

2. Web content: For search results, content is very important. Whether people are looking for a product or a piece of information, this is the content of the web page. Site content that is too stale will eventually be ignored by search engines.

3. Website link: Website link is a factor that must be considered in the seo process. The spider is to traverse the website through the links in and out of the website, and collect information of each URL. However, they also analyze links based on context, which must come from or point to a website that is related to the currently indexed page. Dead links can seriously affect search engine rankings, so check each link carefully to make sure that each link is accessible throughout the evaluation process.

4, site map: Site map helps the website to be accurately linked. The site map mentioned here is an XML document located in the HTML root directory, which contains information about each page in the website (including URL, update date, relationship with other pages, etc.). This XML document can ensure that the deep pages in the website can be indexed by search engines smoothly, and the site map must be updated in time.

seo plan completion plan

First of all, all the collected information must be put together to determine the focus of seo's work. The seo plan does more than just indicate where to change or where to maintain the status quo. All the information must be integrated into this plan: current status, marketing, required funds, time schedule, etc.

The seo scheme is no different from schemes such as business schemes. The plan should include the current status, the goals to be achieved, the marketing plan of each web page (or the marketing plan of the entire website), and even the funds required to implement the seo plan.

Also list the strategies you plan to use in the scenario. These strategies can be manually submitting websites or web pages to the web catalog and adding content that attracts search crawlers, or using keyword marketing or bid rankings, but also testing and implementing these strategies and monitoring the implementation Good time.

seo program supervision program

Effective monitoring of the implementation of the SEO program is also a necessary part of the SEO program. SEO is not a one-time event, it requires continuous testing, supervision, and frequent changes.

Track the ongoing implementation plan quarterly. Some companies do this intention evaluation of the seo plan semi-annually, but a quarterly evaluation is a better choice. It doesn't make sense to track the SEO program too often. Usually, it takes at least three months to make an accurate judgment on the effectiveness of the SEO. Evaluate the SEO program at least three months later, but not more than six months.