What is Microblogging?

Weibo is a social media platform based on user relationships. Users can access it through a variety of mobile terminals such as PCs and mobile phones, and realize the instant sharing and dissemination of information in multimedia forms such as text, pictures and videos ^[1] . Weibo is based on an open platform architecture and provides a simple, unprecedented way for users to publish content publicly and in real time. Through fissioned communication, users can interact with others and be closely connected with the world. ^[2] As a new entrance to the Internet after portals and searches, Weibo changed the way information is disseminated and realized instant sharing of information ^[3] .

Sina Weibo

(Social networking site)

Sina passes with e-commerce giant

In 2009, Sina Weibo won the 2009 Influential Fashion Event Award of Fine Media ^[61]

On April 16, 2019, Weibo administrators reported that in order to implement corporate corporate responsibility, they strictly implemented the regulations of the Weibo Community Convention, Weibo Complaint Operational Rules and other community management rules on harmful information about Weibo. Existing harmful political information and account numbers should be checked and disposed of. According to the requirements of relevant laws and regulations, the station has taken measures such as banning and closing accounts on a group of accounts that posted harmful information about the current political situation, including the actor Zhao Lixin who has made inappropriate comments recently. ^[77]