What is Search Engine Traffic?

Search engine ranking means that the search engine sends out a program that can discover new web pages and crawl files on the Internet. This program is often called a spider or a robot. Search engine spiders start from web pages known in the database and access these web pages and crawl files just like a normal user's browser. After processing the search terms, the search engine sorting program starts to find all the pages containing the search terms from the index database, and calculates which pages should be ranked first according to the ranking algorithm, and then returns to the "Search" page in a certain format , And then the sorting process takes only a second or two to complete and return the search results the user wants.

Search engine ranking

Introduction to search engine rankings

The essential difference between website optimization and search engine ranking SEO is that website optimization is to guide the professional design of the basic elements of the website with the idea of web marketing-oriented website construction. It is a systematic and global work to make the website better. Communicate Internet marketing information to users; search engine ranking is based on a partial perspective, and the limited keywords are ranked higher in the search engine search results. The starting point is to adapt to the search engine search rather than to deliver valuable information to users.

Focus of search engine ranking optimization

The focus should not only be on how search engine ranking rules are, but more importantly, to provide users with access to information and services. The highest goal of search engine optimization is for users, not for search engines. So what should search engine optimization focus on? In fact, it is very simple, it is the basic elements of the website: website structure; website content; website functions and website services, especially the optimization of the website structure and website content is the most important. Website optimization is from the perspective of customers to do a good job of user experience, and the user experience is optimized to be in place.

Search Engine Ranking Engine Features

1. Information processing based on word combination. Ingeniously solved the problem of understanding Chinese information and greatly improved the accuracy and recall of search.

2. Support mainstream Chinese coding standards. Including gbk (Chinese character inner code extension specification), gb2312 (simplified), big5 (traditional), and can convert between different encodings.

3. Intelligent correlation algorithm. A combination of content-based and hyperlink-based analysis is used to evaluate the relevance, which can objectively analyze the information contained in the web page, thereby ensuring the maximum relevance of the search results.

4. The search results can indicate rich web page attributes (such as title, URL, time, size, encoding, abstract, etc.), and highlight the user's query string, which is convenient for users to judge whether to read the original text.

5, Baidu search supports secondary search (also known as progressive search or progressive search). You can continue to search in the last search result and gradually narrow down the search until you reach the smallest and most accurate result set. It is convenient for users to find the content that they are really interested in more easily.

6, related search term intelligent recommendation technology. After the user searches for the first time, relevant search terms will be prompted to help users find more relevant results. Statistics show that the search volume can be increased by 10-20%.

7, the use of multi-threaded technology, efficient search algorithm, stable Unix platform, and localized server, to ensure the fastest response speed. Baidu search engine provides search services in China, which can greatly reduce the response time of searches (the average response time of a search is less than 0.5 seconds).

8, can provide one week, two weeks, four weeks and other services. The web page can be updated within 7 days. It is the fastest Chinese search engine with the fastest update time and the largest amount of data.

9. The search result output supports content clustering, website clustering, content clustering + website clustering and other methods. Support users to select time range, improve user retrieval efficiency.

10. Intelligent and scalable search technology guarantees the fastest and maximum collection of Internet information. With the largest Chinese information database in the world, it provides a solid foundation for users to provide the most accurate, widest and most timely information.

11. Distributed structure, well-designed optimization algorithm, and fault-tolerant design ensure high availability, high scalability, high performance and high stability of the system under large access.

12. High configurability enables search services to meet the needs of different users.

13, advanced web page dynamic summary display technology.

14, unique Baidu snapshot.

15. Support a variety of advanced search grammars to make user queries more efficient and results more accurate. "+" (And), "-" (not), "|" (or), "site:", "link:" are supported, and other efficient search syntaxes will continue to be added.