What Is a Factory Tour?

Yili's visit to the factory is an industrial tourism event organized by Yili. By visiting the factory, the common people learned about Yili's production process, and the factory tour also made consumers feel the kindness of Yili, increasing the trust and respect between the two.

visit the factory

Right!

On April 6, the "Eli Factory Opening Tour" event was fully launched. Leading brands in China's dairy industry have stated that they will gain trust with pragmatism and seek development through openness-which is exactly what the leaders of the two sessions put forward to the Chinese economy in the new era. In response to the initiative of the central government to take the lead in self-discipline, Yili gave the attitude of a leader in the dairy industry: a solid brand heritage will be achieved through hard work, and the industry's credibility should be established through excellent product quality. ^[1]

"Yili invites consumers to walk in

As the two sessions have just come to an end, Yili Group, a leading dairy company in China, announced that it will respond to the central motion and from April 6, 2013, it will fully launch the "Yili Factory Opening Journey" event to allow consumers to better understand dairy production. Craft, while accepting the supervision of people from all walks of life. The reporter also learned that in fact, the Yili factory has been open to the public for many years. In 2013, combined with the annual communication theme of "Attitude Determines Quality", "Yili Factory Opening Journey" will provide every customer who is willing to enter Yili with a free shuttle bus and a full-time professional explanation to create a better consumer experience. . ^[1]

In Yili's view, quality is not a top-down slogan, but a personal experience and testimony of every consumer. After endorsing major events such as the Olympics and Expo, Yili quietly narrowed the distance between its more ambitious strategic layout and consumers. This is exactly the interpretation of the "Chinese dream" during the two sessions, that is, the close connection between national dreams, corporate dreams and personal dreams, which has also become the direction and guide for Yili to achieve the "Chinese dream" of dairy enterprises. ^[1]

"Pragmatism and openness are the attitude of Yili's achievement quality and the cornerstone of Yili's dream. This is not only the mission that Yili shoulders, but also the millions of Yili consumers, and even all the Chinese people are at ease. Food's expectations. "Yili relevant person in charge said firmly. ^[1]