What is a general brand?

The general brand is a product that is not sold and sold under some brand type. The deadline was first created to identify consumer projects sold in supermarkets during the second part of the 70s. Since then, the appointment of a generic brand has begun to include any brand sold exclusively under the specific name of the retailer and includes prescription medicines and goods in the supermarket. In some cases, the general brand is sold at a much lower price than any brand product.

The first generic products developed in a normally sports package at 70 years that were not without any type of name or package design. Instead, the package was a simple white body with a black inscription that identified the contents of the package. These generic branded products were introduced in parts of Europe, the United Kingdom and the United States, and quickly attracted the attention of consumers who were looking for ways to save on food and other consumer for households.

one of the mainThe benefits of generic branded products were costs. The manufacturers were often significant in packaging, which allowed them to continue to generate profits from the sale of products. Consumers benefited from a low unit price, which was sometimes drastically lower than even the cheapest brands of names.

While the generic brand originally focused on clamps such as canned goods, cake mixtures and fruit juices, entrepreneurs quickly expanded the line to include items for domestic underwear, washing detergent and floor cleaning agents. There were even some distributors who sold generic beer at a height of a fad without a name or a general brand.

eventually came the concept of generic branding introduction of shops brands. While many retailers carried less known brands of signature available only in selected chains, the idea of ​​introducing the name of the retailer to BAlice led to a new way of marketing the generic product of the brand. While the package still tended to be very simple, the seller trade name of the product has now been prominently displayed. During this phase, frozen vegetables and fruits have joined generic branded products that were sold in supermarkets around the world.

Over time, the idea of ​​a general brand has also become popular in the development of a number of prescription drugs. Generic drugs consist of the same components as the name of the brand, but are sold at a significantly lower price. Generic drugs that are found as effective as any brand name drugs are now located in most of the main chains of pharmacies and locally owned pharmacies. In some cases, health insurance coverage requires that if a generic drug is available, drug coverage will only apply to a generic product.