What is IKEA?
IKEA is a Swedish company known for its affordable modern furniture. The company specializes in compact styles, usually assembled by buyers at home. With nearly 300 shops around the world, the store gained loyal monitoring of customers of budget hunting and even entered pop culture.
In the 40s of the 20th century, the company sold small domestic accessories and small things throughout Sweden. Finally, the business spread to the production of furniture, originally sold by mail. In 1963 the first shop opened outside Sweden. The brand quickly spread throughout Scandinavia with shops in Denmark and Norway. Over the next decade, the store has become popular throughout Europe and opened places in America in 1985. Since 2008, the company has had 36 countries. Germany has the most places, with 43 shops across the country, while the United States is just for 34. With its bold, blue and yellow mega shops, IKEA flourished for various reasons, including price, style and complete volume of products.
Typical Distribution of OBIKEA's operation includes one or more demonstration floors for large pieces of furniture and different sets of rooms. Small departments such as lighting and textiles are scattered throughout the department. The lower floor of most stores includes a large section of the warehouse where boxes of displayed furniture are available for customer selection. The lower floor is also equipped with check -in lines and parts of Swedish imported foods available for purchase.
IKEA is one of the unique features of IKEA. Rather than providing chain restaurants, the company sells its own meals in meals against services. Many places in stores offer different food selections, from full breakfast to frozen delicacies and gourmet cakes. The choice of food often includes Swedish delicacies such as Swedish meatballs and lingonberry Soda. According to the company's protocol, food for sale is usually very affordable dOstupné.
Naming of store brands is a complicated system that can please the customer or confuse. Many products are divided into special categories and named accordingly. For example, all carpets are named in Danish places, while chairs and tables receive the names of men. The Scandinavian Structure of Naming has led to some interesting marketing problems in other countries where words can have different meanings. When such a mismatch is discovered, the company usually renames the product.
Most of the locations of IKEA are under the market control of the Foundation, the Dutch charity organization Ingka. As such, the company is part of the world's largest foundation with an estimated net cost of $ 36 billion in the US (USD). The company also cooperates with UNICEF and American forests in community projects.
In America, the trade has become a common popular cultural therfect reference. Given the availability of furniture of society and relative poverty of university studentIt is often said that the dormitory rooms are "decorated with IKEA". Several books and songs refer to society, such as the popular song of Jonathan Coulton "Ike" and the book Christopher Moora the stupidest angel, in which the zombie ensemble plans to eat brains and then visit the shop to buy furniture. Since the 21st century Ikea carved a place in the world economy and community that seems to remain solid for the coming years.