What Is Bulk SMS?

SMS group sending is a group sending column on the China Celebration Forum. The group sending is divided into "gateway SMS" and "card sending SMS (virtual gateway)." , Card texting, also known as virtual gateway texting, usually shows random mobile phone numbers across the country. Another layer of SMS group sending refers to the SMS group sending function possessed by mobile phone terminals. Users can edit 10 or more mobile phone numbers for group sending when editing a message or forwarding related messages. On March 27, 2012, the Ministry of Industry and Information Technology issued a notice saying that a three-month special campaign to clean up and rectify the port-based SMS group messaging service was launched to effectively curb the spread of spam messages.

group message

SMS group sending is a group sending column set up on the China Celebration Forum. The group sending of SMS is divided into "gateway SMS" and "card sending SMS (virtual gateway)".

Walk around,

Support for mobile phone users across China Mobile, China Unicom and China Telecom

SMS group sending is based on the SMS interface directly provided by China Mobile, China Unicom, Telecom, and Netcom to achieve the purpose of batch sending and custom sending of SMS with customer-specified numbers. Therefore, the backbone of the domestic SMS group sending market is composed of China Mobile, China Unicom, and China Netcom. At present, China Mobile has the largest market share in China, with a market share of 65% -70%, occupying the mainstream of the domestic wireless commerce market.

With the continuous development of the economy and the continuous updating of marketing methods, SMS marketing has become a new marketing model. As "

With the continuous promotion and application of SMS group marketing, more and more SMS software companies have begun to surface, and the products they have launched are also various, which has caused a severe impact on the SMS market. "Spam SMS" and "Scam SMS" have begun to run rampant, causing immeasurable losses to enterprises and individuals. The three major domestic operators have successively introduced spam SMS self-blocking services. Users can set the number to be filtered as a blacklist, or Set the time to filter spam messages to block spam messages. Also call on corporate customers to buy professional

Corporate office: meeting notification SMS confirmation, SMS schedule reminder, announcement subscription SMS, recruitment SMS contact, etc .;

Commodity distribution industry: shopping mall promotion activities notification, membership management, supplier management, etc .;

It is generated for the development of the enterprise, saving expenses and improving efficiency. It will release related information such as "discount information", "promotions", "new product release" and so on to the mobile phones of target customers, creating a brand image for the company or occupying the market Unlimited business opportunities can also significantly reduce advertising expenditures for businesses.

By integrating wireless

A unified charge of 0.1 yuan / article. But generally it is less than 0.1 yuan

Generally, there is a discount based on the delivery amount, but it is not available below 0.05 yuan. There are many promises that lower tariffs are achieved by deducting part of the delivery volume. SMS messages such as bank account information changes are basically received at the time and will not be deducted. They are directly connected to the telecom operator gateway, and their SMS service numbers are also

I. Empty number detection business

With the continuous maturity of the 3G and 4G markets, operators have added a large number of new number segments, which has resulted in a large number of empty numbers, shutdown and shutdown status numbers during the SMS group sending process. If excessive numbers are sent to these status numbers, The short message will be blocked by the operator as wantonly sending spam messages, which not only affects the publicity effect but also increases the publicity cost. Therefore, it is also an indispensable step to detect the number status before the short message sending. Through number detection (empty number detection), it can not only ensure the effectiveness of publicity, but also greatly reduce the cost of publicity. According to the empty number detection report (number status distribution report) regularly released by a well-known empty number detection website, mobile numbers are sent in short messages The average number of shutdowns and shutdowns of empty numbers is more than 30%, and the average percentage of shutdowns and shutdowns of Unicom and Telecom numbers is as high as 60% or more. So many invalid numbers not only make businesses waste a lot of publicity costs, It also made operators consider sending spam advertisements maliciously, which led to a significant reduction in the effectiveness of publicity. Therefore, with the prosperity of the short message advertising business, the air number detection service has emerged as a derivative service, and has helped the short message advertising to develop healthily.

Second, the real number collection business

According to national laws and regulations, it is illegal to buy and sell personal privacy data without permission. Therefore, the real number collection service has also become the only legal way for SMS group businesses to obtain number resources. The real number data itself does not carry any personal privacy attributes. Knowing the status information of the number, therefore, real number collection is a further extension of the empty number detection service, so that within a certain time range, once detected and used multiple times, the cost of publicity is further reduced.

Companies that provide SMS group messaging services must be approved by telecommunications operators, approved and issued

According to the "2010 China Mobile Advertising Industry Development Report" issued by iResearch Group, China's mobile advertising market size in 2010 reached 1.74 billion yuan, of which the SMS advertising market size reached 550 million yuan. According to a survey, in the second half of 2010, mobile phone users in China received an average of 42.6 text messages per week, including 11.4 spam messages. Most of the spam messages are advertisements, and many of them are fraudulent advertisements.

Be held accountable

It is generally believed that the mass sending of short messages is the promotion information of goods or services that are released and transmitted through the operator's network in the form of short messages on the mobile terminal. It is mainly disseminated and distributed by advertisers through paid agents, relying on the operator's wireless network.

Compared with traditional advertising, mobile SMS advertising has distinctive features. The first is low cost. The average service price of SMS ads on the market is 3 to 7 cents. Low prices have attracted many merchants with insufficient funds. The second is strong concealment. SMS advertisements have strong privacy. Mobile phone users often delete SMS advertisements themselves, which is difficult for relevant law enforcement agencies to find. The third is compulsory communication. Mobile phone users can only reject SMS ads by turning off the SMS feature.

Advertisers who send text messages can be divided into three categories.

The first category is illegal advertisers. They took advantage of operators' difficulty in checking the content of short messages, and sent tens of thousands of short message advertisements to mobile phone users through group senders and specific software.

The second category is service providers that work with network operators. In order to allow mobile phone users to purchase various paid services, they often send SMS advertisements about services such as changing ringtones and weather forecasts.

The third category is merchants. They often post text messages advertising goods and services, some of which are suspected of breaking the law. ^[1]