How Do I Choose the Best Bundle?

"Color matching" refers to matching colors for better visual effects. The concept of "color matching" consulting began to be introduced to China at the end of the 20th century. For most Chinese people who dare to wear only black, white, gray and blue, this is undoubtedly a big surprise.

Color matching

A store is a painting. To paint this picture, you must first determine the color tone of the picture, and then describe the details. Similarly, the color arrangement in the store must pay attention to details and the overall color of the store planning.

Successful color planning must not only be coordinated and harmonious, but also have a sense of hierarchy and rhythm, which can attract customers to the store and constantly create surprises in the store. More importantly, it can use colors to awaken the desire of customers to buy. Stores without color planning are often cluttered and bland, and customers are prone to visual fatigue when shopping and have no passion for shopping.

The color planning of the store must be from large to small, and experience the overall color planning of the store, the color planning of the display combination surface, and the color planning process of the single cabinet. All the details.

Store color planning is carried out according to the following steps:
A. Analyze the classification characteristics of clothing products in the store: according to different clothing design styles, sales methods, and consumer groups. Various clothing brands have different ways of classifying the product configuration of the store. The product configuration classification of the store is usually classified by color, gender, variety, price, style, size, series, and raw materials.

Different classification methods use slightly different methods in color planning, so before doing color planning, you must figure out the classification method of this brand, and then carry out targeted color planning according to its characteristics.

Color display by color or series theme:
The classification by color and by the theme of the series is easier to match in the color combination in the display, because clothing designers have already considered it in the design stage, and it can be done according to some basic methods of color matching in the theme series.
Color display method by category and non-color classification:
This taxonomy is usually classified by product category, price, or specification. It mainly considers the first measurement criteria when customers are shopping to classify. For example, when discounting, customers first focus on price. At this time, price has become the first measure of shopping, but the problem is that after the customer considers the price, the color and style are still factors that he has to consider, so we must also pay attention to the matching of clothing colors.

This classification method has certain difficulties in color matching. Some clothing colors are still relatively sloppy, and there may be no connection between colors, especially when discounted. For such situations, we usually first perform a large color classification. Separate cold or warm colors, or classify them into red, yellow, blue, purple and other categories according to the hue category, and then make fine adjustments. Some inconsistent colors can be placed behind the hanging or neutral For the interval, the colors that ca nt be coordinated can be taken out and put into a cabinet separately. Find out several key colors and increase their display area. You can use upright display. If it is upright, you should put it At the outermost position, the number of samples can be increased in the side hanging to increase its color area. In this way, due to the difference in color proportions, a primary color is formed on the display surface, and a primary and secondary relationship is formed with other colors.

Contrast color matching method:
Contrast color matching is characterized by strong color image and greater visual impact. Therefore, this color matching is often used in display, especially in the display window display. When contrasting color matching in the store application, it is specifically divided into: similar color matching methods for clothing top and bottom, contrast color matching for clothing and background: similar colors The mix has a soft, orderly feel. Similar color matching is also divided into similar color matching for clothing in the application of the store. The two color matching methods, contrast and similar, are complementary in the color planning of the store. If all the similar color matching is used in the store, Feeling too peaceful and lacking in motion. Conversely, too much use of contrast colors can make people feel restless, so each brand must choose the appropriate color matching scheme and plan the ratio between the two according to its brand culture and customer positioning.

1. The basic principle of color: The color change law of the store is based on the basic principle of color. Only a solid grasp of the basic color principle can be flexibly used according to the special law of the store.
   A. Color related terms and explanations Three primary colors, hue, lightness, and purity: The three primary colors of red, yellow, and blue are the most basic units of color. The three colors are mixed to produce cyan, green, purple and three secondary After mixing the same amount of color, three colors, it becomes black.
   Hue: Name that reflects the appearance of color. Like red,

   There are such a group of people in life, and their perception of fashion and color is always stronger than ordinary people. They are as small as what they wear today, as big as the release of new cars, and even the overall planning of urban construction. They are considered "magicians" in the color world, and they are color matchmakers who have nurtured infinite life with a little skill.

   The color matching division is a series of color training, has rich color knowledge, and uses these color knowledge and professional skills to carry out color matching and design, color planning and marketing, color investigation and management, color research and consulting. personnel. The color collocation division provides professional color services to the society through color measurement, color consultation, color survey, color research and training, and improves the ability of color design and application in various fields.

   With the rapid development of the market economy, the types of goods are becoming more and more abundant, and the range of people's choices is becoming wider and wider. For buyers, when the quality of goods tends to be the same, what attracts them most often is the color impression of the product through the visual element of the product. The color matching division and color consultant are an emerging profession driven by this eyeball economy.

   These two professions are roughly the same in nature, both related to color and closely related to color matching. Committed to the use of color, through the color measurement, color consulting, training and other content to provide professional color services and

   Tip 1: Make up the color of makeup in line with your personal temperament

   Everyone has a different temperament. For the color also has the characteristics it represents. Pure and lovely people can choose pink makeup colors, and elegant and beautiful people can choose rose or fuchsia colors.

   Tip 2: Make-up colors match your age

   Little girls should try to use light colors, such as: pink; older girls can use darker or more vivid colors, so that they can be eye-catching and look more mature.

   Tip 3: Make-up colors match your skin

   (1) The choice of foundation, you can use the part of the lower jaw and neck to test the color of the foundation, it is best to be the same as your skin tone, or a color lighter than the skin tone.

   (2) The choice of blusher. For people with whiter skin, you should choose pink, and those with darker skin should choose brown, silvery blusher, which can be used to display forehead.

   (3) Lipstick selection. Light-colored silvery lipsticks will make your mouth appear larger and people with darker skin should never wear light-colored or silver-colored lipsticks. Otherwise, you will appear dull and colorless. People, any color lipstick can be used, people with darker skin choose color, to avoid: yellow, pink, silver, light green or light gray lipstick, you can choose warmer darker red or coffee lipstick.

   Tip 4: Make up the color of the makeup with the color of the costume

   (1) When wearing light-colored clothing, when applying makeup, the color should look elegant, and it is best to be consistent with the color of the clothing.

   (2) Wear dark single color clothing, you can choose the makeup of the adjacent or the same color, for example: green or blue clothing, you can choose the contrast color makeup, such as big red, orange can be used for matching.

   (3) Black, gray and white clothing can be matched with brighter, darker or silver-free makeup.

   (4) The color of eye makeup can be matched with the same or contrasting color of clothing.

   Clothing color is the first impression of clothing sense. It has a strong appeal. If you want to get the most out of your clothing, you must fully understand the characteristics of color. Using the two senses of color properly can not only correct and hide the shortcomings of the figure, but also emphasize your advantages.

   Coordinating colors: soft and quiet

   Color is the soul of the work in graphic design. If you want to make good use of it, you must understand the color matching of graphic design. The difference between a graphic designer and a painter is that there are only four tubes of paint in the hands of a graphic designer, but it can rely on the denseness of the dots to reconcile the perceived colors. Designers rely more on spirituality in the use of color in design work. Let's take a look at the principle of color matching.

   Adding red to the yellow-green base There is a sense of rashness, reckless intruders, intense and common.

   Add red to the orange bottom It is accumulated, dim and lifeless, as if it is burnt.

   Orange There are very cheerful and lively, a kind of wealth, joy and happiness. Reminiscent of the golden autumn, the rich fruits.

   Red There is excitement, enthusiasm, and impulse.

   Add red to the crimson base There is calmness and heat goes out.

   Add red to the blue-green base there is a burning flame.

   Light color makes people feel soft.

   Dark colors makes people feel tough.

   Bright colors gives a light feeling.

   Dark colors gives a heavy feeling.

   More black Burnt feeling.

   More white sweet taste.

   Warm colors have a forward feeling, cold colors have a backward feeling.

   There is a little black or white rendering there is a sense of stability and bright.