How Do I Choose the Best Business Email Service Provider?

A mail service provider is a service provider that can send large amounts of mail.

Mail service provider

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A mail service provider is a service provider that can send large amounts of mail.

Chinese name

Mail service provider

Definition

Can provide a large number of mail delivery services

By service

EDM integrated services, services, data

By service object

Self-service providers for small and medium businesses

Refers to a service provider that can send large amounts of mail.

Mail service providers by service type

the first sort

EDM integrated services: strong design and channel capabilities

Comprehensive service providers generally have their own mail management technology platform and mail server cluster system. Because the development of management technology platform is very difficult and requires a strong technical team, very few companies can develop this system. At present, most of the companies that own this system are foreign companies, such as WebPower, Epsilon, FocusSend, etc.

In addition to having channels, these companies also have strong customer service capabilities. They generally use the 4A advertising company's operating model to provide customers with a complete service team, from email design and delivery services to results reporting, to provide complete services. At present, the first camp is basically composed of these service providers who provide integrated services and have their own channels.

Second category

Service category: Have strong customer service ability, but rent others channel

The main services of this type of service provider are focused on email content design, and also adopt the service project group model to provide customers with EDM email design. The focus is on page design, how to improve user satisfaction when opening pages, and how to increase the click rate of key information And so on. Due to the lack of channel technology development or different business focus, they rent channels from other service providers. These enterprises are mainly domestic, such as China Post, Weimar, etc.

Third category

Data services: EDM work based on database

The third type of service provider is actually a database marketing company. They use EDM to carry out database marketing. Therefore, their services for enterprises are developed around databases, such as SinoBase. The service method of this type of enterprise is also a project group type. The service advantage of renting EDM channels of others lies in the database and email design.

For e-commerce companies, EDM is an indispensable means to increase corporate visibility and expand new user groups on a daily basis. When enterprises choose EDM service providers, they need to choose different EDM service providers according to their needs. For example, if your email design already has certain specifications and experience, and there is a large amount of registered user data, then choosing a channel service provider is the most economical. On the other hand, if you lack experience in email design and have no effective user database, you still Please provide comprehensive service providers with strong mail design.

Mail service providers by service object

the first sort:

Self-service providers for small and medium businesses

This type of service provider does not provide services at the level of marketing strategy, but requires that your marketing creative design and user email address list be uploaded to the business operator.

The second category:

Self-service providers for large enterprises

The services provided by these providers are more flexible, allowing you to design your own mailing style or leave it to the service provider. Unlike service providers for small and medium-sized enterprises, this type of supplier can handle other types of equipment and data sources, and can achieve more functions.

Third category:

Service providers providing total solutions

Historically, such companies have rarely involved internal customer relationship management technology. Such sellers are mainly targeted at large enterprise-level companies, and their customers are mostly customer cargo packaging companies and media organizations, because such companies usually do not have any CRM technology. These service providers can provide comprehensive service operations based on your company characteristics, or cooperate in some form. WebPower, FocusSend, Radica, etc. in China