How Do I Choose the Best Consumer Behavior Books?

Grasping the characteristics of consumer behavior is the premise of making correct marketing strategies under the current fierce market competition. This book is one of the most popular textbooks of consumer behavior abroad. It has been revised many times since the first edition was published in 1978. This book is comprehensive and comprehensive. It focuses on the combination of theory and practice in content arrangement. It not only systematically explains the basic concepts of consumer behavior to readers, but also introduces the latest findings in the field of consumer behavior research and the introduction of consumer behavior theory Numerous cases of specific applications in marketing. The book is divided into four parts. The first part provides readers with background knowledge and methods to learn about consumer behavior. The second part discusses the behavior characteristics of consumers as individuals. The third part discusses the impact of social and cultural environments on consumer behavior. Part IV discusses how consumers make purchasing decisions. ^[1]