What Is SMS Mobile Advertising?

The SMS group sending platform is based on the SMS port and Internet connection provided directly by China Mobile, China Unicom, and Telecom to implement batch sending and custom sending of SMS with customer-specified numbers. It is divided into software stand-alone version (with client) CS structure and network sharing Edition BS structure.

SMS platform

The SMS group sending platform is based on

There are two main types of SMS platforms: one is to download and install a local software version, and the other is a web version of the SMS platform that is logged in through a browser. According to the "SMS Marketing Research Center", from the perspective of the implementation of the two SMS platforms, they are basically the same.

Since the existence of SMS, the SMS platform software has also invaded people's lives unknowingly. Nowadays, more and more units are using SMS platforms or SMS group sending software for SMS group sending. People hold their mobile phones in their hands at any time, and the text message prompts keep sounding. If they don't pay attention for a while, there will be several unread text messages with no exceptions, all of which are holiday greetings. This Chinese New Year, many people eat Chinese New Year's Eve in the company of mobile phone text messages.

With the popularization of mobile phones and the acceleration of people's life, the use of short messages for improving service methods, improving service efficiency and benefits has become more and more widespread. Compared with other industries, the degree of application of SMS in the medical industry is not high, mainly due to the relatively high barriers to entry in the medical industry, the relatively complex hospital information system, and the lack of a clear business model. With the improvement of the hospital's service consciousness and service methods, and the need for interaction between many patients and the hospital, short message as a method of information transmission has the prominent advantages of personal, timely, cheap, interactive, and automated processing. Attracted the attention of hospitals and hospital information system providers.

SMS platform in application:

1. Sending information of medical examination and medical examination results:

For some visits and physical examination items, it takes time to get results. Sending this information via SMS can greatly save customers time. For example, when you receive "Your hepatitis B test result is negative, I wish you good health! [*** Hospital]", customers do not need to go to the hospital to receive the test results.

2. Reminder of doctor's advice:

For patients who require regular follow-up visits, they can be notified by text message one day in advance. Example text message: "Dear patient, based on the time of your last visit, we remind you not to miss the time to return to our hospital tomorrow. For your health, please pay more attention to yourself. **** Hospital" This function not only can effectively remind patients to return to the clinic and consolidate their health, but also can convey the meaning of caring and caring for the patients. In addition, it can also increase the rate of hospital visits and help the hospital to further improve efficiency.

3. Maternal and child health reminders:

For pregnant women, newborns, and young children, regular inspections and injections are necessary. But people may be negligent for busy or other reasons. Use text messages to remind people to check on time.

4. Advertising

Use SMS grouping to promote warmth and release discount information during holidays to increase popularity. Text message display example "from now until May 31st, XX Gynecological Hospital launched the May Wind Event to turn butterflies into butterflies, and you can get 500 consumer vouchers by making an appointment through the telephone network".

5. Meeting notices and related notices:

For doctors and nurses who are scattered and in the state of inspection, they need to notify them of meetings or communicate high-urgency messages. The use of SMS is much more timely and efficient than other notification methods, and the operation is very convenient. This is the most common SMS application in hospitals, and it brings convenience and efficiency to hospital management.

6. Employee birthday and holiday wishes:

On the birthday of medical staff and logistics staff, receiving the blessing text message from the hospital can make the hospital staff feel the care of the organization and improve the staff's centripetal force.

Precautions:

Group sending of text messages may disrupt the normal life of others. It is best to send only care messages such as notifications and blessings to avoid causing customer dislike.

Real estate field: publicity of real estate information, release of preferential activities, notice of property charges, holiday blessings, etc.

Financial field: Fee collection and deduction notice, electronic remittance successful result notice, etc.

Shopping area: membership, promotion, discount information release, new product listing notification, special product reminder, holiday blessing, etc.

Logistics field: order processing, news release, internal staff management, etc.

Education: admissions information, attendance reminders, payment notices, holiday / birthday wishes, etc.

Automotive field: maintenance reminders, insurance notifications, preferential consultations, weather change reminders, holiday wishes, etc.

Sales and retail areas: promotions, discount information releases, shipping notifications, payment reminders, event promotions, etc.

IT field: SMS platform embeds software system to provide interface, Internet e-commerce provides interface program, etc.

Insurance: customer management, renewal notice, new insurance notice, holiday blessing, etc.

Catering industry: promotion, discount information release, SMS ordering, member management, SMS service, etc.

1. Small information capacity

Because the SMS platform can only be edited with text, it lacks the corresponding image data, which is relatively tedious, and the proliferation of SMS advertisements has a negative impact on reading

Application process

First, determine the purpose of marketing (Why)

Before launching a SMS marketing campaign, be sure to ask yourself, why do we launch this marketing campaign? Why? The first step is to determine whether the purpose of SMS marketing is to promote corporate branding, or to increase product sales, or just to introduce new products.

The purpose of identifying marketing is to identify the marketing audience.

Determine your marketing audience (Who)

In traditional marketing methods, when identifying the audience, a list of labels is listed to identify the audience.

. For example, the target group of an SUV car marketing campaign: living in a big city, male, aged between 32-50 years old, and annual income between 30-100W. When carrying out SMS marketing activities, you need to determine the marketing audience. For example, the owner can screen out customers who are losing, and send retention text messages to prevent customer loss.

3. Copywriting design of SMS content (What)

The English definition of SMS marketing is textmarketing, which is intended to be text marketing and belongs to the category of content marketing. The copywriting of the SMS determines to a certain extent the success of this SMS marketing campaign.

Fourth, choose the right SMS group sending tool (How)

The SMS marketing tools are mainly divided into two types: 1. SMS group sending platform or client: how to use, put the contact number of the marketing audience into a file, upload this file to the SMS platform or client, and edit the SMS on the platform Content, click Send. 2. SMS SDK development kit or API interface program: If the data of the target group is stored in the enterprise CRM or database, it is very inappropriate to export the data to a file. Then, at this time, you can use the SMS interface. The interface program is used to connect with the existing CRM, ERP and database of the enterprise, and the SMS group marketing is performed through the interface.

V. Summary and analysis of data after marketing

The statistical analysis of SMS marketing by domestic companies is relatively weak, partly because companies are not actively doing data analysis, and they are also greatly affected by operator policies. Choosing the right assistive software helps shop owners monitor the effectiveness of SMS marketing.

The purpose of the SMS group sending platform

It is generated for the development of the enterprise, saving expenses and improving efficiency. It will release related information such as "discount information", "promotions", "new product release" and so on to the mobile phones of target customers, creating a brand image for the company or occupying the market Unlimited business opportunities can also significantly reduce advertising expenditures for businesses.

By integrating the wireless CRM system and regional positioning technology, you can send / receive SMS messages and interact with your VIP members, target groups, and effective customers. Realize customer communication at all times, help millions of enterprises to establish a fast communication platform with more than 400 million mobile phone users in China, and successfully grasp mobile business opportunities.

There are two types of SMS platforms on the market. The first is through SMS cards or

Wireless interactive platform The wireless interactive management platform can implement functions such as short message interaction, short message credits, short message lottery, short message recommendation friends, short message summary statistics, etc., which is a good choice for enterprises to promote new products and maintain end customers.

The SMS platform can not only help enterprises achieve interactive lottery and other functions, but more importantly, it can bridge the enterprise and end customers, not only collect customer contact information in a subtle way, but also lay the foundation for secondary and tertiary marketing. In addition, the region attribute, number attribute, etc. of the SMS platform can quickly provide statistics and summary for enterprises to provide real-time functions. At the same time, this method is convenient for users to participate and facilitate unified prize collection processing, which is also unmatched by traditional lottery methods.

Enhance brand image

Targeted personalized services greatly enhance the brand image of enterprises in the minds of users.

Information release window

The mobile promotion platform for enterprise products allows enterprises to have powerful mobile promotion media.

Open up the ideal market

Open up new business channels, so that corporate products have an ideal market.

Provide multimedia information

It can make business information mobile, break through the limitation of fixed network, and be accessed anytime, anywhere.

Interactive marketing bridge

Targeted and "proactive" care of customers at any time to provide customers with various types of information consulting and online services.

After-sale investigation expert

Get user feedback in a timely manner and easily get an effective survey tool for first-hand market information.

Derivative services

With the development of SMS group sending, SMS group sending is no longer just a tool for businesses to publish product information and sp operators. With the development of people's communication, the single message sending of SMS has failed to meet people's requirements. Communication came along, known as the team grid. A team is composed of multiple people. One member sends a message that can be received by the team members. The message is still in the form of a short message, which enables the team to interact and chat.

Policies and regulations

Companies that provide SMS group messaging services must pass the telecommunications department's permission, undergo a qualification review and issue a telecommunications value-added service license. Authorized agents of companies that have obtained a telecommunications value-added service license can also sell SMS bulk products, but if an individual or company uses a mass SMS device (such as a SMS cat) to send large numbers of advertising text messages and make a profit through it, it belongs to the telecommunications sector. Licensed illegal operations will be held accountable.

There is a case where the message cannot be received successfully when sending a text message. This situation is mostly due to the sensitivity of the mobile company in the text message.

As of the end of January 2014, China Unicom had closed 16,000 ports, and the monthly report rate of users decreased by 72% compared with the same period in 2013, and the user experience was significantly improved.

In order to safeguard the legitimate rights and interests of users and enterprises, promote the healthy development of the information and communication market, and ensure the safety of communication information for the majority of users, China Unicom is very resolute in punishing spam messages and strictly requires its subordinate units to implement the "three nos" principle That is: adhere to the correct performance-oriented "unwavering"; adhere to the "don't hesitate" in manpower and capital investment; adhere to the "not soft" punishment for violations.

Can send mobile, Unicom, telecommunications in any area of the country, no blind zone, fast arrival, three networks show the same number. Unique number

Supports uplink and downlink text messages, and supports sending and receiving long text messages. Provide status reports.

Support secondary development interface, 24 hours sending, no delay, real-time arrival.

Provides interfaces such as WEBSERVICE API HTTP, convenient for websites or

In 2012, worldwide, 200,000 text messages were sent every second

1. 81% of respondents use SMS as a corporate (commercial) communication tool

2. 41% of respondents send 150+ text messages per week

3. 31% of respondents said that more than half of the text messages they receive every day are related to business

4.71% of respondents send text messages to customers, suppliers or partners

5.32% of respondents made a transaction via text message

6.82% of respondents said that more business text messages were sent in 2012 than in previous years

7.79% of bosses support using SMS to promote business

As we all know, SMS has many characteristics such as widespread, low cost, strong concealment and so on. Therefore, huge commercial benefits have led many members to use text messages for illegal and illegal operations. A series of bad behaviors such as spam messages and scam messages flooded, which disrupted the healthy and green ecological chain of the SMS industry. As a result, short message services have been affected. These unfavorable factors have made normal short message service providers questionable, and they are facing an impending collapse.

Because of the many advantages of SMS group sending, it is easy to be exploited as an outlaw. However, the country has strengthened the regulation and processing of the short message industry. On March 29, 2014, a company without a value-added telecommunications business license was held criminally responsible for sending text messages illegally. From the perspective of the industry's ecological chain, we can be optimistic that the prospects of the SMS industry are bright.

Which SMS platform should SMEs choose

After a short period of crisis in the SMS industry, the overall survival pressure is still very great. This is due to the phenomenon of product homogeneity in the industry, which has not achieved the expected results in various industries. We have to ask, what kind of short message platform is needed in order to make the business development of the enterprise achieve immediate results, and the company's demand for the short message platform is reflected in three aspects:

The "Administrative Regulations on Communication Short Message Service" was officially released on May 19, 2015 and will take effect on June 30. The "Regulations" mainly include the scope of use, short message service specifications, commercial short message management, user complaints and reporting systems 5 aspects of the supervision and inspection system, from the legal point of view, to improve the supervision process of communication short message services before, during, and after the event. Legal liability of the reporter and the report acceptance center. The promulgation of the "Regulations" has brought China's bad information governance to a new level and new level of governance according to law, which is a milestone. ^[1]