What Is Customer Retention Marketing?

Customer retention is a marketing behavior that allows existing customers to continue to purchase and use their products and services through marketing efforts, reducing customer churn, and even increasing customer business volume. Because the cost of acquiring a customer is much higher than the cost of retaining one customer, customer retention is the core of relationship marketing. Customer satisfaction is usually the key to retaining customers. A highly satisfied customer will form higher customer loyalty, which will be more easily retained by the enterprise. ^[1]