How Do I Open a Cupcake Store?

Opening a cake shop requires not only a good understanding of the cake making process, the materials used to make the cake, the various tools for making the cake, but also the location of the cake shop and the proportion of the audience in the business district where the cake shop is located.

Open a cake shop

Opening a cake shop requires not only a good understanding of the cake making process, the materials used to make the cake, the various tools for making the cake, but also the location of the cake shop and the proportion of the audience in the business district where the cake shop is located.

Chinese name

Open a cake shop

Raw materials

flour

Grease

cream

Food

cake

Basic equipment

Eggbeater Oven Fermenter Milk Fridge Refrigerator

The mold is a model used to fix the shape of the West Point. There are molds of various materials and functions on the market. Now let's make some explanations on the surface treatment and material characteristics of the molds of different materials to let you know more about the molds used:

One. Divided by surface treatment:
1 Galvanizing treatment: General steel plate is galvanized to achieve anti-rust effect. It should be kept dry to prevent oxidation and rust after use.
2 Anodized surface is anodized to keep the primary color of aluminum material resistant to oxidation.
3 Hard film treatment, the surface is treated with anode hard film, wear-resistant and washable, not easy to scratch the surface and deformation, more hygienic use.
4 Non-stick raw material treatment: PTFE non-stick raw material is generally used for surface treatment. A little grease can be used to ensure non-stick effect.
5 Teflon non-stick treatment: the surface is treated with Teflon, with a dark brown surface appearance, good anti-adhesion, and easier cleaning (only brushed with a soft cloth).

6 Silver stone non-stick treatment: The surface is treated with silver stone and has a silver-gray appearance. It is the most advanced anti-sticking mold sold in the market (only brushable with a soft cloth).

Second, according to material characteristics:
1 Metal:
(l) Although stainless steel has the characteristics of no rust and strong steel, it has not uniform thermal conductivity, is not easy to process, and has a high price.
(2) Tinplate: It is a material often used in dry countries. It needs to be kept dry after use to prevent oxidation and rust. It is soft and easy to process and has a low price.
(3) Aluminum foil: very lightweight, disposable when used up, easily decomposed by nature, environmentally friendly and hygienic.
(4) general aluminum material: soft and easy to deform, good thermal conductivity.
(5) Aluminum alloy: Strengthening the strength of aluminum is not easy to deform, and the thermal conductivity is equally good. It is the mainstream product in the market.
(6) Aluminized steel plate: In addition to retaining the excellent thermal conductivity of aluminum, the high tension steel plate is included, which is not easy to deform and can withstand high temperatures.

2 paper: easy to deform, lightweight, disposable after use, changeable appearance, can better set off product characteristics, environmental protection and hygiene.

3 glass: strengthen the heat-resistant glass, the effect of transparency, can highlight the particularity of the product.

4Ceramics: mostly for roasting, such as roasting puddings and French meals.

5 wood is mostly used for Chinese moon cake mold or honey cake circle.

6 gelatin: Mostly used as chocolate mold, jelly mold, baking pudding mold, etc., materials are PVc, silicone and other materials.
Baking dish

Muffin baking pan: a good helper for making muffins at home, direct gas heating, really convenient.

Shallow pan: used to make pizza products.

Flat baking trays and grid racks: Flat baking trays are indispensable molds for baking biscuits, cake rolls or bread, etc., while grid racks are used for heat dissipation when the product is out of the oven.

Chrysanthemum pie plate: The stalk that is indispensable for pie has a variety of choices such as movable bottom and fixed bottom and different laces.

Multi-cavity flat baking tray: easy to move during baking, evenly heated, convenient to use and store.

Flat baking pan, grid rack: Flat baking pan is used to bake biscuits, cake rolls or breads and other indispensable molds; while the grid rack is used for product cooling and laying.

oven:

An indispensable tool for baking. If you buy a new oven, it is best to buy it separately. You can bake at least 8 inches (about 2. cm in diameter) of the cake to meet future development needs. It is recommended to avoid the size of the oven Find baking molds to match, difficult to buy and difficult to match with recipes (the market basically uses 8 inches as the basic quantity). If you already have an oven, it is recommended to buy a second one for a long time and it is much more efficient.

Nouns for finished product names:
Mousse-is the transliteration of English MOUSSE, and translated into Mu Si, Mo Si, Mao Shi and so on. It is a soft dessert made by mixing and fluffing eggs and butter separately with other condiments or mixing the beaten butter with fillings and gelatin.
Puffs-a transliteration of English PUFF, also translated into Buhu, also known as hollow cakes, air drums, etc. It is a kind of snack made by boiling water, milk and butter, ironing the flour, stirring the eggs, and squeezing, baking, and filling.
Cookies-is a transliteration of COOKITS in English. It is a kind of crispy biscuit made by mixing, extruding, and baking the main ingredients such as butter and flour with sugar.
Pudding-is a transliteration of English PUDDING. It is a kind of soft snack made by butter or eggs, white sugar, milk, etc., with various auxiliary materials, steamed or roasted.
Pie-is the transliteration of English PIE, and then translated into platoon, batch, etc. It is a kind of puff pastry that contains fruit or fillings. It is often used as a blank mold. There are two types of sweet and salty pie according to taste, and single-layer pie and double-layer pie according to shape.
Tart-is a transliteration of English TART, and then translated into tower. It is a kind of small-sized confectionery made of puff pastry dough as a raw material and made through processes such as blank making, baking, decoration, etc., and its shape can be changed by the change of the mold.
Shabelai-is a transliteration of English SOUFFLE, and also translated into Sufley, comb Huli and so on. There are two kinds of cold food and hot food. The hot one is mainly protein, the cold one is egg yolk and cream as the main raw material. It is a snack with a large aeration and soft texture.
Bafei-is a transliteration of English PARFAIR. It is a frozen dessert based on eggs and cream.
Jelly-is a frozen confection prepared with sugar, water and gel powder at a certain ratio.

A term used as a semi-finished product or raw material:
Jelly-is a transliteration of English JELATINE or JELLY, and also translated into Jie Li, Jili, also known as gelatin or fish gel. There are two types: plant type and animal type. The plant type is a colorless and odorless edible gum powder compounded from natural seaweed extract gum. Or light yellow translucent particles, flakes or powder. It is mainly used for the preservation and decoration of fresh fruit snacks and jelly sweet products.

Yellow sauce-also known as Huang Shaoji, yellow sauce, kestrel, milk sauce and so on. It is a paste made of milk, egg yolk, starch, sugar and a small amount of butter. It is a kind of semi-product with a wide range of uses in West Point. It is mostly used for filling, such as air drum filling.

Frosting skin-also known as icing sugar, icing sugar, etc. The product is white and f exquisite made of powdered sugar and egg white. It is the main raw material for making white desserts, three-dimensional big cakes and exhibits. Its products have the characteristics of realistic images, hard and strong, and long display time.

Fluffy cream-is it fresh? Escape a sudden, cough, escape picture, still wall chain, glance at the silly model, apricot fierce spasm 9 / P>

Butter sauce-also known as butter cream, syrup butter cream, Budaigen and so on. It is a semi-product made by mixing butter with sugar water, and it is mostly made of cream cake and other products.

Protein sugar-also known as protein cream, protein sugar cream, hot protein, etc. It is made by boiling boiled protein with boiling syrup, which is white, delicate and good in plasticity. For example, make fake sugar mountain for decoration.

Ma Siban-is a transliteration of English marzipan, also known as almond paste, almond noodles, almond puree. It's made with almonds, sugar, and the right amount of rum or brandy. It is soft, delicate, and fragrant. It is an advanced raw material for making pastry. It can make stuffing, skin, and knead flowers, birds, fish, insects, plants, and animals.

Zangan-is a product made from gelatin film, water and powdered sugar. It is the main raw material for making large dim sum models and exhibits. Zangan is exquisite, white, and has good plasticity. Its products are not out of shape and do not collapse. It is edible and enjoyable.

Wind seal-also known as granulated sugar. It is made with sugar as the main raw material, boiled with appropriate amount of water and a little vinegar or citric acid, and repeatedly rubbed. It is the basic ingredient for hanging pastry.

Terminology:
Chemical firing-a method that uses chemical leavening agents as raw materials to make the product bulk up. Common chemical leavening agents are ammonium bicarbonate, sodium bicarbonate and baking powder.
Biological foaming-is a method to expand the volume of products by using the effect of microorganisms such as yeast.
Mechanical foaming method uses mechanical rapid stirring to inflate the product to achieve volume expansion.
Beat-refers to the method of increasing the volume of egg liquid or butter by whipping.
Clear play-also known as the egg division method. It refers to the method of whipping egg white and yolk separately, and then combining them into one after being passed.
Mixed play-also known as the whole egg method. It refers to the method of whipped egg white, egg yolk and sugar together.
Running oil-mostly refers to the making of crisp pasta, and the grease in the pasta overflows from the surface skin layer.
"Mature" of flour-refers to the oxygen in the air automatically oxidizes the pigments in the flour during storage, and reduces the reduced hydrogen groups in the flour-sulfur-hydrogen bonds to disulfide bonds, which changes the pink color White, change in improved physical properties.
Baking percentage-based on the weight of flour in the dessert recipe is 100%, the percentage of other various ingredients is relatively equal to the amount of flour, the total amount of this percentage exceeds 100%.

Regarding the composition of the population and family population, please refer to the household population and census data archived in the selected area street office and police station. The items to be investigated include:
1. Number of permanent residents 2. Family and composition 3. Population density 4. Education level 5. Engaged in industry 6. Natural increase rate 7. Social increase rate 8. Per capita income of the family 9. Number of floating population during the day 10. Age composition 11. The annual household expenditure and expenditure structure are summarized as follows for some major items:
1. Family population and income level Family status is the basic factor affecting consumer demand. Family characteristics include: population, age of family members, income status, etc. For example, the average income of each household and the distribution of household income will obviously affect future store sales. If the average income of the household in the area increases, it will increase the family's requirements for the quantity, quality and grade of the purchased goods. The size of the home will also have a big impact on future store sales. For example, a family consisting of young people in a family of two pursues fashion, personalization, and a small amount of shopping; while a family of three (having only one child), their consumption needs are almost based on children. The age of family members will also have different needs for goods. For example, aging families tend to shop for health products, fitness products, and nutritional foods; families with children focus on investing in children's food and toys.
2. Population density The population density of an area can be determined by the number of people per square kilometer or the number of households. The higher the population density of an area, the larger the size of the stores that can be located.
To calculate the daytime population of an area, that is, the number of households excluding young children plus the number of people working and going to school in that area, minus the number of people going to work and school in other places. The number of people who came in randomly was not included in the survey.
The areas with high population density during the day are mostly office areas, school cultural areas and other places. For areas with a large population during the day, the characteristics of their consumption needs should be analyzed and operated. For example, to extend work hours and increase convenience programs to meet the needs.
In densely populated areas, the proximity to commercial facilities can increase shopping frequency. Areas with low population density are less attractive and customers visit less often.
3. Passenger flow Generally, when assessing the geographical conditions, the traffic flow of pedestrians passing through the location should be carefully measured, which is the passenger flow of the store in the future. The flow of people has a greater relationship with the number of people getting on and off the area. The survey focus on the number of passengers boarding and disembarking is: the number of passengers boarding and disembarking at each station has changed over the years.
The more passengers get on and off, the better.
If the number of passengers getting on and off the bus is reduced and there is no new means of transportation, the population in the business district will also decrease.
According to the age structure of customers entering and leaving the station, we can understand the needs of customers of different ages.
Generally speaking, investigating the population concentration area is the key point for enterprises to choose a site. Such as:. Residential area. Such as newly-built communities, residential areas, etc .... Places for daily work, schools, hospitals, etc. are places where the population gathers during the day, that is, areas where the population gathers.
Railway stations, bus stations, subway stations, etc. are the gathering points for people to use transportation, and also the place where the population gathers.
Stadiums, tourist attractions, and routes along the route are also places where people gather.
4. Purchasing power The consumption level of households and population in the business district is determined by their income level. Therefore, the income level of the population in the business district has a decisive influence on geographical conditions. Household per capita income can be obtained through household sampling surveys. For example, at the beginning of a commercial building in the western suburbs of Beijing, residents of a radius of one to two kilometers from the surrounding commercial area were sampled randomly by clusters, and 2,000 families were sampled. After a comprehensive analysis, among the 2,000 households, the per capita income is about 50% per month, 500% to 1,000% is 20%, 1000% to 1500% is 20%, and the per capita monthly income is 10% to 500%. ; Per capita monthly income of more than 2,000 yuan accounted for about 10%. This shows that most of the residents in the area are working-age families and belong to the middle income level.
When choosing a site, an enterprise should choose younger and middle-aged customers with higher socio-economic status and residential areas with more disposable income as the preferred location.

Reason for inclusion: A point of view in the article, "Gathering Points", and how to find them, will help those who want to open a cake room in a bustling urban area.

Case: KFC's follow-up location strategy KFC attaches great importance to the location of fast food restaurants. The location decision is generally a two-level approval system, with the approval of two committees, one is a local company and the other is the headquarters. Its site selection success rate is almost 100%, which is one of KFC's core competitiveness.
KFC site selection is usually carried out in the following steps:
(I) Division and selection of business districts 1. Division of business districts KFC plans to enter a certain city, and then collects information on this area through relevant departments or professional survey companies. Some materials are free, and some materials need to be paid for. After buying all the information, we started to plan the business district.
The business district planning adopts the method of scoring. For example, there is a large shopping mall in this area. The shopping mall's turnover is 10 million yuan for one point, 50 million yuan for 5 points. How many points. These score standards are a more accurate experience value averaged over many years.
The business district is divided into several categories by scoring. Take Beijing as an example. There are city-level commercial (Xidan, Wangfujing, etc.), district-level commercial, fixed-point (target) consumer, and community, social, and business Type, travel type, etc.
2. Select a business district to determine which business district is currently focused on and what are the main goals. In terms of the selection of commercial districts, on the one hand, the market positioning of the restaurant itself must be considered, and on the other hand, the stability and maturity of the commercial district must be considered. Different restaurants have different market positioning and attract different customer groups, so the choice of business district is different.
For example, Malan ramen and KFC have different market positioning and customer groups are different. They are two intersecting circles. Some people eat KFC and Malan ramen. Some people may never eat KFC and Malan ramen, and vice versa. The location of Malan ramen is of course different from that of KFC.
KFC and McDonald's have similar market positioning, and their customer bases are basically the same, so the choice of business districts is the same. It can be seen that there are places on both sides of the same street, with McDonald's on one side and KFC on the other.
The maturity and stability of the business district is also very important. For example, the Planning Bureau said that a certain road is to be opened and where to set up an address. It may become a mature business district in the future, but KFC must wait until the business district is mature and stable before entering. Doesn't help today, is it going to lose money in these three years? KFC will cost millions to invest in a store. Of course, not taking this risk, it must be a relatively stable principle to ensure a successful family.
(II) Calculation and selection of gathering points 1. To determine where the most important gathering points are in this business district.
For example, Beijing Xidan is a very mature business district, but it is not possible that any location in Xidan is a gathering point, there must be the most important location for gathering customers. KFC's principle is to strive to open stores in and around the most crowded places.
In the past, the old saying was "one step away from the three cities." One step away from opening the store address may be 30% of the sale. This is related to the flow of people (the flow of people's activities). Someone may come here and turn around. This place is where the guests can't reach. It's almost a small alley, but the business is much worse. These must be taken into account when selecting a site.
What is the flow line of people? In this area, which direction do people go after exiting the subway and so on? These are all sent to watch and measure. Only after having a complete set of data can the address be determined accordingly.
For example, the measurement of the flow of people in front of the store is to record the flow of people at the place where the store is planned to open, and measure how many people pass the location in a unit time. In addition to the flow of people on the sidewalk at this location, the flow of people in the middle of the road and across the road should also be measured. The middle of the road is only for cycling, not for driving. Whether to count the traffic across the road depends on the width of the road. Even if the road is narrower, the width of the road exceeds a certain standard. Generally, it is a separation zone. Customers cannot come to spend again, and the traffic on the other side is not counted.
KFC site selection personnel input the collected flow data into the dedicated computer software, and can calculate that the investment amount in this place cannot exceed how much, and the store cannot be opened beyond this amount.
2. When choosing a site, we must consider whether the main flow of people will be blocked by competitors.
Because people's loyalty to the brand hasn't been said yet, I just eat KFC and get tired of seeing McDonald's, as if this hasn't happened yet. As long as you are in front of me, I am very tired today, why should I walk another 100 meters to eat something else, I am here for you. Unless there are too many people here to find a seat, I will move forward.
However, the flow of people has a major moving line, and it will have an impact if the competitors have better locations than KFC. If the two are the same, it doesn't matter. For example, there is a Kentucky Fried Chicken restaurant at the crossroads of North Taipingzhuang in Beijing. It would be inappropriate for competitors to open another Western-style fast food restaurant one hundred meters west, because the main passenger flow came from the east side, and then opened there, and a large number of passenger flows would be KFC Intercepted, the effectiveness of opening a store will not be good.
3. The choice of gathering point affects the choice of shopping area. The choice of gathering point also affects the choice of shopping area. Because a business district has no major gathering points is an important indicator of the maturity of the business district. For example, a new residential area in Beijing has a large number of residents and a high population quality. However, according to surveys, where the community cannot be found as the main gathering point, it may not be the first time to open a store. When is the community mature? It is mature or mature, and I know that one of them is indeed the main gathering point.
In order to plan the business district, KFC's development department has invested huge efforts. As far as Beijing KFC is concerned, the staff of its development department travels all over Beijing every year, and it is easy to understand the place where the locals have a lot of changes in buildings and roads every year. This often happens. Beijing KFC receives a call from a customer and suggests that KFC set up a location in his place. The developer can tell the characteristics of the local business environment, whether it is suitable for opening a shop. In Beijing, KFC has successfully opened 56 restaurants based on its survey.
KFC and McDonald's have similar market positioning, and the customer base basically overlaps, so we often see a street with McDonald's on one side and KFC on the other. This is the follow-up strategy adopted by KFC. Because McDonald's has done a lot of detailed market research before choosing a site, opening a store next to it will not only save time and effort on inspecting the site, but also save a lot of cost in site selection. Of course, in addition to the follow-up strategy of KFC, its own choice of store location is also excellent and can be used for reference.
With the site evaluation criteria and some successful cases, we can develop a set of site assessment tools, which are mainly composed of the following tables: lease conditions table, business district and competition conditions table, site conditions table, Comprehensive evaluation form. They are our standardized management tools for evaluating chain store locations.

Open a cake shop

Cake shop logo

Source of this entry: "Entrepreneurship Bai Xiaosheng"