How Do I Write a Business Mission Statement?

The mission statement generally includes corporate purpose, corporate positioning, corporate philosophy, public image and interest groups. The mission statement reflects the values of the company's managers and the image that the company strives to establish for itself, reveals the differences in goals between the company and other companies in the same industry, defines the main products and services of the company, and the basic needs of the customers the company is trying to meet. .

Mission statement

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The mission statement refers to the statement of the company's mission, that is, the direction, purpose, characteristics and guiding ideology of the company's production and operation.
The mission statement generally includes corporate purpose, corporate positioning, corporate philosophy, public image and interest groups. The mission statement reflects the values of the company's managers and the image that the company strives to establish for itself, reveals the differences in goals between the company and other companies in the same industry, defines the main products and services of the company, and the basic needs of the customers the company is trying to meet. .

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