What are business postcards?
Business postcards are simple postal cards that are sent through the national postal system. The cards are generated by a company to attract the attention of new customers or consulting existing customers of special shopping opportunities. As one of the more cost -effective strategies in direct advertising for mail, business postcards are still used by many sales and marketing professionals.
Business postcards are often the same dimensions as any other postcard. However, there are excessive versions that are as large as the postal system allows and still considers the postal piece to be a postcard. One side often contains a picture of a type that is designed to attract the attention of potential customers. It can be an attractive scene, a funny cartoon or even a color slogan. On the opposite side of the card, the recipient's address and fast sales pitch, including the phone number or e -mail addresses that can be used for a decidee more information.
The use of direct postal pieces has long been an effective way to increase sales. Business postcards are often preferred as the best format for use, rather than letters or even leaflets. There are several reasons why business postcards can prove more efficient.
One of the advantages of business postcards over other types of direct postal pieces is that they do not require the recipient to open or develop anything. With the letter it is necessary for the recipient to open the envelope and extract the letter. Even with the leaflet, this type of postal consignment is usually folded in half or thirds, which requires the recipient to break the seal and distribute one sheet. Postcards, on the other hand, can easily be picked up and read quickly.
The second common advantage of commercial postcards is that they often receive at least a brief reading when other forms of direct mail will not devote at allno attention. It seems almost universal that when a postcard is received by mail, people automatically check both sides of the document. A potential customer who would not take the time to open brochures or letters will take several seconds needed to look on both sides of the postcard. Often there are those few seconds that are necessary to attract the attention of the recipient and, if necessary, create sufficient interest to lead for sale.
Even small businesses on a strict budget can often use business postcards. Today there are software programs that allow you to generate postcards on a personal computer. This may be an advantage because it allows a small business to print only the number of cards needed for a specific campaign, but save the template for use later with slight changes for the next campaign.
Alternatively, most professional printers offer postcard printing discounts in large and often also outside the service for addressing and disclosing cards for the client. For these fuThe local printer can be used, as well as one of several online printing companies that allow the client to design and approve a card template, upload a list of addressees and pay for all fees in one quick step.