What Are Corporate Branding Agencies?
Brand agency is called by many people to make money by "bringing doctrine", that is, the manufacturer grants a person or company the right to sell its products through contractual form. Generally speaking, brand agents can get brand products at a lower discount and then sell them at a uniform national retail price. The difference between them becomes the main source of profit for brand agents. The core of a brand agency is to open up the market. The wider the market and the larger the sales volume, the greater the agency's profits. It does not need to use its own liquidity, does not need to own a large amount of inventory, and bears relatively little risk.
Brand Agency
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- Brand agency is called by many people to make money by "bringing doctrine", that is, the manufacturer grants a person or company the right to sell its products through contractual form. Generally speaking, brand agents can have a lower
- Brand agencies not only include household goods such as food, clothing, and footwear that are well known, but also IT products,
- There is a professional website operation team, a professional brand planning team, and a professional online marketing team in E-commerce company. Establish online sales channels for brand suppliers and sell products through online agency distribution. At the same time, a one-stop service is established for network agents. Brands entering the mall only need to provide detailed product information and real pictures. In order to facilitate the use of the agent, we really let the agent sell goods faster and more efficiently. Buying and selling shopping malls strive to maximize brand value.
- Buying and selling mall positioning
- Branding : Master the mainstream consumption of the masses, mainly mid-to-high-end brands, and establish the image of the brand mall controlling the regular sales channels in the minds of customers;
- Quality Assurance : Strictly carry out the review of suppliers' creditworthiness and access audits, strengthen the supervision of all goods, maximize the quality of goods and services, and improve customer loyalty and reputation
- Specialization : Strengthen professional operation and management, provide high-quality goods and good services to every consumer wholeheartedly, and lead online shopping into a safe and convenient era of innovation. We are determined to make the Buying Business Online Shopping Mall the most innovative, convenient, professional, and trustworthy online shopping mall in China, and become an innovative enterprise in the B2C e-commerce industry.
- Save investment and unlimited creativity
- How to use the limits of limited publicity expenses? More and more companies tend to outsource brand agency. Foreign companies have basically adopted this approach. The most successful cases in Shenzhen include ZTE in the communications industry, Huawei, and Konka in the IT industry. In these companies, the relevant image publicity department will not basically be equipped with designers, but will outsource brand image publicity to professional companies, using their human resources to carry out almost endless creativity and design, which is to a large extent The company has reduced the company s human resource burden and management costs (the company does not have to bear the risks of employees' salaries, insurance, taxes, and dismissal). At the same time, the advertising company can provide several sets of creative solutions for companies to choose from at the same time to ensure brand innovation.
- Unified corporate brand image
- Utilize the professional resources of the advertising company to unify the external image of the company. In order to achieve the integration and consistency of the brand. Information carriers issued by the company (such as company product and technology publicity materials, marketing materials, corporate internal journals, corporate interim reports, corporate annual reports, light boxes, display boards, X display racks, background walls, roll-ups, picture albums, invitations, posters Posters, CD packaging, VI system applications, PPT presentation files, product packaging, etc.), whether it is albums, documents, multimedia, technical materials, etc., maintain their uniformity, which is reflected in many aspects such as color, layout, and logo processing. Professional advertising companies can reflect the characteristics of each piece of information through the changes of different elements on the basis of maintaining the necessary uniformity. After a period of integration, the unified elements embodied in the customer side of the company will be deeply rooted in the hearts of the people. Whenever a customer sees a certain style, they will associate with the company.
- Excellent service
- Advertising companies that receive outsourcing services for corporate branding will provide quality services that include timeliness and accuracy. This is usually included in the outsourcing contract, and the losses caused by the error of the advertising company will be borne by the advertising company, which will urge the advertising company to provide accuracy in specific operations. At the same time, in some time very urgent work, advertising companies can also deploy more personnel to cooperate.
- Optimize management
- Using past work experience, after a period of running-in, the advertising company and the relevant departments of the enterprise will form a set of effective work processes to provide speed on the basis of ensuring quality. At the same time, it also rationalizes the image management of the enterprise to a certain extent.