What Are the Different Types of Advertising Management Software?

Network managers need to be more flexible in organizing and allocating network resources. On the premise of ensuring accurate ad delivery, relying on the technical foundation of the ad management system, deep integration with the sales team forms a diverse sales plan. Driven by the market, various advertising management systems have emerged.

Advertising company management software

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Network managers need to be more flexible in organizing and allocating network resources. On the premise of ensuring accurate ad delivery, relying on the technical foundation of the ad management system, deep integration with the sales team forms a diverse sales plan. Driven by the market, various advertising management systems have emerged.

Chinese name

Advertising company management software

Advertising company management software (also known as advertising company ERP / project management software) helps enterprises to establish an informatized operation management system and establish an informatized operation management support system for the long-term development of the company; optimize the project management process and then solidify it The design, production and other business activities are carried out in a coordinated and orderly manner, with more guaranteed delivery and customer satisfaction; helping advertising and media companies to establish a closed-loop system of plan-execution-feedback-evaluation with clear and fast response responsibilities; Financial management and control system for cost budget execution and project cost profit calculation; Establish a decision support system for enterprise managers to reflect the operating conditions in real time and improve the scientific level of decision-making.

(1) The following features of professional management self-made advertising company management software:

Applicable objects: advertising decoration, logo production, organic technology, exhibition display, organic silk screen, inkjet photo and other advertising processing and production enterprises.

Features:

Tailored for the advertising processing and production industry, bringing together the management essence of hundreds of advertising companies, practical, easy to use, and easy to use

Full process management, business order design production processing delivery reconciliation collection, and purchase, collection and payment management

Support business single material cost accounting, the cost is clear at a glance

Support customer price management, will not report wrong price, open wrong order

Support outsourced processing management

Support SMS reminder, group sending and work schedule management

B / S architecture, supports Internet applications, can access the Internet, and can be used when the Internet is available

(2) The characteristics of the management software of advertising media enterprises with project management as the core are as follows:

Advertising media enterprise ARP (Advertising agency Resource Planning or ERP) adopts a "three-dimensional" project management model, and project affairs can be subdivided into design and production activities, outsourcing activities, procurement activities, travel activities, etc. Each type of activity can be managed at various stages of budget, planning, and execution; create an "efficient collaboration" project management system, and drive customers, creativity, design, production, and procurement through standardized operation management and task process ( (Outsourcing cooperation), finance and other departments to effectively cooperate to ensure the quality and speed of delivery; to achieve "four flows in one", the project process involves work tasks, workflow, budget / revenue and financial flow Information flow from logistics, documents and documents generated by procurement.

Applicable objects: advertising design and production, exhibition service, business planning enterprises

Main business applications:

Sales management: customer management, quotation management, contract management, sales receipts

Project management: project management and process, project plan (design and production plan, outsourcing plan, procurement plan, travel plan, other plans, etc.);

Homework management: work orders, progress feedback, final draft proofreading, and man-hour management;

Purchasing management: purchase application, purchase order, purchase contract, payment application;

Financial management: budget management, settlement accounting management, invoice application, collection order, payment application form;

Document management: design and produce documents, business documents, etc .;

Orders are well organized . The sales department receives orders, and the supervisor automatically transfers them to the production department. The sales department can check the production progress at any time, and never miss a single order.

Clear accounts , realize the integration of corporate funds, receivables, payables, inventory, and profits, provide various reports such as business, procurement, inventory, cost, transactions, and accounting, as well as convenient report query functions, and instantly reflect the company's financial Status and Invoicing Status.

The management authority is clear , the system supports multiple account sets management, allowing accounting by salesperson, branch / branch, different accounting units, business data can not see each other, and the headquarters management staff can see the data of each accounting unit in real time.

The customer is in control and can be read at any time. All customer-related information is collected into the customer file, including customer detailed contact information, historical order records, historical order drawings, transaction records, etc., completely breaking the department's The information boundary between the two will not be reported wrongly, and the wrong order will be issued.

Remote management is easier , and the system supports Internet applications, laying a solid foundation for further expansion and remote management of enterprises.

Introduce comprehensive management of order receiving production collection

It embodies the idea of process management within the company. Taking the process as the core, the entire process from business order receiving to production dispatch, to production completion, order delivery, and reconciliation and collection, the data between each process can be traced up and down. Instead of the simple bill printing function.

For example, as the factory department, the shop can call up the order information at any time, including information such as the drawings, dimensions, items, and delivery dates required by the order; as a store, you can know the order's production progress at any time, the completion date, and the customer at any time. As the finance department, you can know the advance payment, received payment, and arrears of the order at any time, and you can promptly collect the account and reduce the risk. Through the integration of business information, it also avoids the situation of no work or no one after receiving the order.

Introduce the concept of customer relationship management

Reflect customer-centric management thinking, all customer-related information is collected into customer files, including customer detailed contact information, historical order records, historical order patterns, transaction records, etc., completely breaking between departments As long as users with corresponding customer rights can access these materials, they can deepen their understanding of customers and improve customer satisfaction.

Especially for taking over customers who were not originally follow-up, you can greatly speed up the use of resources and make full use of the original resources, reduce the customer churn rate caused by the turnover or turnover of sales staff, and for the boss and management of the company, Customers become the company's assets.

Real-time account statistics for easier reconciliation

Automatically calculate the transaction amount, advance payment, received amount, and arrears of each order, you can check the receivables of each order at any time, and never miss a record of the arrears; automatically form a customer receivables ledger to grasp at any time Accounts receivable; sales statistics and statements are automatically formed, and customer statements can be printed at any time. The system supports summary reconciliations of transactions between customer-affiliated units.

Support Internet applications, easy office work in different places

It is a pure B / S browser application. The client can use only IE browser without installing any software; it can be used in remote stores. For advertising companies with multiple stores or stores that are not in the same office as the factory, as long as The computer is installed with dynamic domain name software, such as peanut shell and Jinwanwei, and can be accessed offsite without any cost.

When opening an order for a certain customer, it is allowed to choose from the historical transaction details of that customer. The production content, production requirements, price and daily follow-up of the business are clear at a glance. No need to repeat the entry, which greatly improves the efficiency of billing operations. Make sure to give customers the right quote!

Professional management settings

According to the management characteristics of the advertising processing and production company, it provides functions such as first billing and then recording prices, allowing automatic billing review, allowing reviewers to modify business orders, allowing setting of business order amount viewing permissions, customer profile viewing permissions, and other functions to meet management requirements. need.

Business Unit Costing

When the workshop is produced, the material can be picked according to the business order. The system automatically calculates the material cost of the business order. At the same time, the system provides the inventory accounting function of the warehouse. It can query the amount of materials in stock and cost at any time. Amount of material.

Introduce advanced communication mechanisms

Provide information announcements, users can post information at any time, and relevant personnel can respond, realizing the timeliness and effectiveness of communication feedback. It also provides knowledge management functions. The information directory establishes the company's knowledge structure. What is different from Windows Explorer is that each article records the user's access history and comments. And the system also provides message management to achieve the intercommunication of internal messages. At the same time, it can also support the functions of SMS collection, delivery, and production.

Support multiple account sets accounting

For the separate accounting of the salesperson or branch, the system supports the setting of multiple account sets management. The business data of different sets of accounts cannot be viewed from each other, thereby preventing the branch or salesperson from viewing data that is not their own, and authorized personnel can view and manage at the same time. Data for multiple sets of books.

Revenue and Expenditure Management and Reconciliation

The system provides raw material procurement management, daily business revenue and expenditure management, and expense management. Managers can always know the company's sales status, inventory status, capital status, receivables and payable status, and profit status.

development trend

In the future, the advertising management system will develop towards more precise advertising, the combination of diversified targeting methods and sales solutions, the release and interactive tracking of ultra-conventional rich media materials, and the optimization of advertising, and then give full play to its Role to promote the development of the online advertising market.