What Are the Different Types of Network Marketing Jobs?

Network market segmentation refers to the division of online marketing market into different types of groups based on the research and research of online consumers based on the differences in purchase desires, motivations and habits of online consumers. Market segments.

Network market segmentation

The network market segmentation refers to the

In the 1850s, Wendell R. Smith

Implementing the network

1,

Depending on the degree of segmentation,

As a process, the network market segmentation generally goes through the following procedures:

The company must first decide the product market to be analyzed according to the tasks, goals and selected market opportunities stipulated in the strategic plan, and then determine whether the overall market of the product or the local market divided from it is the object of segmentation and inspection .

2. Formulate market segmentation methods, forms and specific variables

The company first formulates which market segmentation method to use according to actual needs, and then chooses the form of market segmentation, that is, decides which aspect or segment of the market segment. Finally, the specific segmentation variable should be determined as the basic analysis unit of the relevant segmentation form.

3. Collecting Information

The company investigates the market to be segmented in order to obtain data and necessary information about the selected segmentation method, segmentation form and segmentation variables.

4.Implementation and analysis and evaluation

The company uses scientific qualitative and quantitative methods to analyze the data, combines the highly relevant variables, finds the market segments that have significant differences, and then analyzes, measures and evaluates the scale, competition status, and trend of each segment. .

5. Select target market and propose marketing strategy

An enterprise must decide the marketing strategy based on the market segmentation results. This distinguishes between two cases:

If after analyzing the segmented market, it is found that the market situation is not ideal, the company may abandon this market; if there are many marketing opportunities and the demand and potential profit are satisfactory, the company can propose different target marketing strategies based on the segmentation results. ^[1]