What are the four PS marketing?

Four PS marketing, or, as they are sometimes called, marketing mix , are a set of tools used to gain advantage on the market. Business cannot physically earn a customer to spend money, but can introduce four PS to help maximize the potential of the product. Four PS are a combination of prices , product , promotion and location .

In order to maximize the potential of the product, these four variables can be controlled by a company. The company cannot be controlled by additional variables such as employment factors and business competitors, but four PS can be checked to get a competitive place on the market. Each of the four PS must be divided by society and analyzed before the product is launched. Each of the four PS is considered as important as others. They are interdependent to make the product or society successful.

Each of the four PS has a unique factor. The main point of view associated with the product variable is the real commodity orA service to be sold in return for money. The company must consider the quality of the product, its uniqueness on the market and the brand that will be used. Other products on the product include different variants for available products and additional products. Commodity packaging is another product variable.

Variables

promotion are associated with advertising. Promotion is very important when selling a commodity. It is a way to inform the public about the product and society. There are many forms of media to gain public awareness, such as newspapers, television, business show and internet. One of the most important aspects of promotion is to place the need for a product in the customer's mind, whether it is subliminal or Ján-Your-Face advertising.

Variable Price must be thought out from the end of the manufacturer to the final price of the customer. Distribution should also be taken into account, and if the product is to be sold in the storeEch, it will be necessary to consider the designation of a retailer. Other aspects, such as commercial competitors and commodity payments, are also included in the price variable.

Location is another important aspect of four PS. Where and to whom you sell your product, they must be considered. Who is your target audience and which niche of the market you focus on should also be well thought out. The quality of the product will help determine who your target audience is and where you place your product. There are many different distribution channels for the product and accurate placement is key.

Four PS marketing will not guarantee success, but analysis of four PS for any product or commodity is a necessity in business.