What is a customer -based brand ownership?
Equity (CBBE) customer brand is a way to assess the value of the brand in customer minds. Branding can increase profitability in large and small businesses by filling the gaps in customer knowledge and offering. The CBBE model focuses on which it appreciates in the minds of customers. This forces businesses to define their brands according to the defined hierarchy of qualitative or healthy impressions of customers. These impressions are often determined in the levels of the pyramid; They consist of significance, performance, images, meaning, judgments, feelings and resonance. This may include consciousness, loyalty and recognition. The larger the capital is, the more likely customers they will trust and choose the company or service of the company. In addition, its own capital capitalizes normal psychological tendencies, such as sometimes longer memory of negative experiences or cognitive laziness loyalty through the customer's unwillingness to choose unknown products compared to known branded products. This applies to what customers SPThey drive with a specific brand. It describes the foundations of what customers think about when they hear a name and how often they can think of it. In principle, the importance of the brand is the depth and width of the brand awareness.
meaning is characterized by the next level of the pyramid that contains cells for performance and images. Performance categorizes features of brand awareness and brand types. The reputation of the company for services and reliability is also factor.
images refer to the company's image; This applies to emotional marketing, which has proved to be more convincing than factual approaches. The EquitModel Y customer is relying on the description of the image of the company and other intangible impressions from the user interface. They could include user profiles, experience and how the customer concerns companies or products in general.
courts and feelings fall on the next step up from the brand model createsnedy to the customer. In general, these aspects focus on what the customer thinks and how the customer feels about the brand. Such properties can be described factors such as personal opinions and impressions of how good or reliable can be a brand. It also deals with the emotions of customers associated with the brand.
in Capstone, resonance describes the resulting customer loyalty and wiring with the brand. It describes whether the brand has a significant presence in customers' minds or is on its radar screens only in an indistinct exit. Resonance examines the relationship between the company and its customers and assumes a functional, continued interaction. Customer -based brand efforts can create intuitive, easily communicated and recognizable study of customer impressions. This can provide a great value to insight and marketing to help drive a business in a direction that paying customers can respond better - a more connected customer experience that can show up on the bottom line.