What is your own advertisement?

Internal advertising is a product promotion system that is carried out by members of this product rather than an external advertising agency. The extent of these internal advertising functions varies; Some companies focus on each aspect of the advertising process, while others maintain partial dependence on external agencies. Internal advertising has both advantages and disadvantages. It allows companies to maintain overall creative control over the ways in their market products, and can show cheaper than external advertising services. On the other hand, the creative range and visibility of advertising may suffer from an outsider and professional contacts provided by an external agency. Depending on the size, budget and advertising goals of the company, this department can range from a single employee to a complete team of market researchers, media buyers and creative processionals. The function of the internal advertising department may also vary depending on the needs and abilities of the company. Some imagine, perform andThey place their own advertising independently. Others perform more limited functions; For example, some companies can design their own ads, but rely on the external agency to place them in the media.

The primary benefits of internal advertising are the inspection it provides and the savings it can allow. Unlike companies that outsource their promotional needs, those that create their own advertising maintain an exclusive authority over how their product is presented. Depending on the sources of the advertising department, this control may include everything from the product packaging to the location that can be seen by its advertising. In addition, the creation of in-house advertising can be effective because it allows companies to avoid high commission usually charged by external agencies.

However, companies should consider its potential disadvantages when considering the transition to their own advertising. First of all, those who create their flagsIt may have problems with the conceptualization of their product and its target consumer objectively. As a result, their ads may miss a vision that outsider's perspective can bring. In addition, renowned advertising agencies usually made contacts to ensure highly visible advertising space. Without this source, the internal department may have difficulty achieving their target customer.

Finally, companies must determine whether internal advertising will show cost effective. This question often depends on the size of the company compared to its advertising needs and will generate the income of its advertising. A small company can consider it more expensive to keep an internal department than simply pay the fees for an external agency's commission, while a large company could find out on the contrary.