What Is Electronic Marketing?

Electronic marketing, also known as Internet marketing, refers to a marketing method that uses the means of the Internet, using computer communication technology, digital interactive media, and modern communication technology to achieve marketing goals.

E-marketing

E-marketing uses the Internet as a media platform, adopts new methods, methods, and business concepts to formulate and implement marketing enterprise activities through a series of attractive online marketing plans, and more effectively promotes a new marketing model for personal and organizational transaction activities. It is an integral part of a company's overall marketing strategy. It is a variety of activities that are carried out to achieve the overall or partial business goals of the enterprise and use the Internet as a basic means to create an online business environment.

E-marketing has very strong practical characteristics. Discovering the general methods and rules of e-marketing from practice has more practical significance than empty theoretical discussions. Therefore, how to define e-marketing is not the most important thing. The key is to understand the true meaning and purpose of e-marketing, that is, to fully understand the new marketing environment of the Internet and use various Internet tools to provide effective support for corporate marketing activities. . This is why it is necessary to pay attention to practical methods of electronic marketing in electronic marketing research.

Synonyms for e-marketing concepts include:

With the development and expansion of China's e-marketing, the demand of Chinese companies for e-marketing talents continues to increase. The demand for e-marketing-related positions is increasing day by day, and with it, huge job opportunities are created, and at the same time, new skills are required for practitioners. Against this background, e-marketing training has also begun to develop.

Theoretical basis

The theoretical basis of electronic marketing is mainly direct marketing theory, network relationship marketing theory, soft marketing theory, and network integrated marketing 4i theory.

Direct marketing theory was a compelling concept in the 1980s.

In the final analysis, there is only one purpose of marketing, which is to improve performance and make money for the enterprise. In addition to the two points mentioned above, Marketing and Management can bring the most tangible customers and sales to the enterprise. EMS is also a good saving master.

Since the combined application of e-commerce and marketing, EMS has saved enterprises a lot of costs, including huge system costs, development costs, human resources, advertising costs, and so on. By selling, buying and raising the EMS system, you can reduce the company's one-time upfront investment and minimize various expenses.

In addition, EMS does marketing through electronic means, which can also greatly improve the promotion efficiency of enterprises. Efficiency is money and efficiency is performance.

The first step is to quickly and comprehensively move your business to the Internet.

When setting up their own online marketing plan, the company must first consider that their website is a marketing website.

The second step is to promote and maintain your corporate website through a variety of internet marketing tools and methods. Any publicity and promotion activities we do on the Internet must be centered on the corporate website.

The third step is website traffic monitoring and management. Usually we use a flow monitoring and analysis system and

Service object

A. Personal Internet Marketing

Individuals can conduct marketing through the Internet. Since the 21st century, this method has been widely used by the majority of Internet users. Typical applications such as "Taobao sellers", "Sister Furong" and "Sister Feng" are well-known through the Internet. Internet speculators.

B. Enterprise Network Marketing

The commercial value of the network should become the mainstream of Internet marketing. In the 21st century, a large number of companies will expand their business through network marketing.

Application range

A. Broad Internet Marketing

In a nutshell, online marketing is using the Internet as the main means (including

The realization of the functions of online marketing requires one or more online marketing methods. Commonly used online marketing methods in addition to search engine registration include: keyword search, online advertising, TMTW call-pay advertising, exchange links, information release, integration Marketing, mailing lists, permission e-mail marketing, personalized marketing, affiliate marketing, viral marketing, etc. The following are some commonly used Internet marketing methods and effects.

Exchange link

Exchange links, or reciprocal links, are simple forms of cooperation between websites that have certain complementary advantages, that is, placing the logo or website name of each other's website on their own website and setting a hyperlink to the other website, so that users can access the website from the partner. Found their own website to achieve the purpose of promoting each other. The role of the exchange link is mainly manifested in several aspects: gaining traffic, increasing the user's impression when browsing, adding advantages in search engine rankings, and increasing visitor credibility through referrals from partner websites. More importantly, the significance of exchanging links has gone beyond whether you can increase the number of visits. What is more important than the direct effect is the industry's recognition and recognition.

2. Online advertising

Almost all online marketing activities are related to brand image. Among all online marketing methods related to brand promotion, online advertising plays the most direct role. Standard banner advertising (BANNER) was once the mainstream of online advertising. After entering 2001, a vigorous and innovative campaign was launched in the field of online advertising. New forms of advertising continued to appear. New types of advertisements overcome the limited information carried by standard banner advertisements , Poor interactivity, etc., so I got a relatively high click-through rate.

3. Information release

Information release is not only the basic function of online marketing, but also a practical operation method. Through the Internet, you can not only browse a large amount of business information, but also publish information yourself. The most important thing is to publish valuable information on your website in time to give full play to the functions of the website, such as new product information, promotional information, etc.

4. License E-mail Marketing

User-based email marketing has obvious advantages over traditional promotion methods or unauthorized email marketing, such as reducing the nuisance of users to ads, increasing the accuracy of potential customer positioning, enhancing relationships with customers, and improving Brand loyalty, etc. The premise of developing E-mail marketing is to have the E-mail addresses of potential users. These addresses can be collected and sorted out by the enterprise from the user and potential user information, or third-party potential user resources can be used. For example, 51mymail in China,

In the network marketing session, the traditional marketing classics have been difficult to apply. Consumers come to the world, the media is the emperor of the traditional communication era, and YOU is the new king of the network communication era! In the traditional media era, information dissemination is "church-style," where information flows from top to bottom and flows in one direction, and consumers can only passively accept it. In the era of online media, information dissemination is a "bazaar-style", and information flows in multiple directions and interactively. The sound is diverse, noisy and different from each other. Online media has brought a variety of "

In today's fierce business competition, marketing plays a direct role in attracting and connecting users. Any enterprise must plan and execute marketing and rely on the best communication experience to provide customers with competitive advantages. This requires any enterprise to clearly understand the needs and preferences of users, and to provide decision-making support to decision-makers when necessary, and to ensure that this information is consistent with the latest communication results in real time. Therefore, enterprises need an integrated marketing solution, which integrates various marketing tools, provides powerful data analysis functions, and can optimize communication in real time. The Zhongguan electronic marketing system is such a packaged product that integrates multiple channels and can help companies optimize and effectively execute various activities in marketing projects. By combining the key tools required in the corporate marketing process, the Zhongguan electronic marketing system can comprehensively analyze corporate customers, design and manage multi-channel marketing activities, and effectively conduct off-site marketing activities in real time through multiple communication channels. coordination.

Electronic marketing advantages

First of all, network media has the characteristics of wide dissemination range, fast speed, no time and geographical restrictions, no time layout constraints, detailed content, multimedia transmission, vivid image, two-way communication, and rapid feedback, which is conducive to improving the efficiency of corporate marketing information transmission and enhancing The effect of corporate marketing information dissemination reduces the cost of corporate marketing information dissemination.

Secondly, e-marketing has no store rental costs. And it has the function of direct selling products, which can help enterprises reduce inventory pressure and reduce operating costs.

Third, the Internet covers the global market, through which companies can quickly and easily enter the markets of any country. In particular, the Second Ministerial Conference of the World Trade Organization decided not to impose tariffs on online trade before the next Ministerial Conference, and online marketing has established a green channel for enterprises to access the international market.

1.Beyond time and space

2.Low cost

3.Real-time interactive communication

4. Personalized service

5.Easy to implement 5C strategy

6.Easy access to business opportunities and decision-making information

7.Multimedia display

8. Rich promotional methods

9.Extensibility

10.Transparency of information

11.Significant long tail effect

Electronic marketing disadvantages

1. Lack of trust

2. Lack of life

3.Technical and security issues

4. Price issues

5. Poor advertising performance

6.Passive

E-Marketing Analysis Summary

E-commerce marketing is not simply building websites and advertising on the Internet, but a series of marketing operations that have plans, strategies, budgets, and effects analysis. Enterprise network marketing effects are not brought by a single promotion product, but integrated. Enterprise and Internet information resources, so as to carry out targeted network marketing promotion to achieve low-cost, high-return business purposes. From the case, we can see that if e-commerce marketing does not have a certain high skill and good promotion plan, then its integrated promotion of vancl will not create a B2C online sales myth in just six months. Many companies have realized the value of e-commerce as a new terminal and interface for corporate sales.

How do traditional companies network marketing, that is, expand the industry in which the company is located and the existing resources of the company itself into the Internet industry, and integrate and provide product sales, personalized marketing as a solution to fill the changes generated by domestic and foreign economic models , To solve the problems of information flow, capital flow, logistics and other issues for traditional industries at a lower cost. It is difficult to provide a total service solution based on the business model alone, which will produce a professional network marketing company. It is precisely because of its low cost and high profit that network marketing has attracted the participation of many businesses, which has created the prosperity of Internet e-commerce!