What is international marketing research?

International Marketing Research is a research that evaluates consumer, export and import statistics in other parts of the world. International marketing research often reflects the way in which expenditure patterns differ around the world and are related to culture, customs and other socio -economic influences in the region. International marketing research can be particularly demanding in attempting to collect data from distant parts of the world, where language differences and limited availability for foreigners represent communication barriers.

International Marketing Research is particularly critical to companies that plan to export their goods to other countries. Before starting international sales, the company will want to determine whether there is demand for their product in other regions. The company will also want to explore any potential cultural conflicts that could prevent the profitability of the product or services they intend to export. For exampleEurope would probably not be a profitable export to China-where repeated appearance is not generally considered attractive and where the products actually sell to reverse or "clean" the sun's tan.

The Internet Age made it easier to export the product and enabled companies that previously rely on mediators the ability to reach their customers directly through electronic trading. The Internet has also enabled web services to export to any part of the world that has access to the Internet, such as software that was once only available as a supplied product and is available for download today. International marketing research that examines the use of these web services around the world is perhaps the simplest research to be carried out because product or services exporters monitor purchases made through their website and collect customer demographyOU then stored in their databases.

Statistical and demographic findings from international marketing research are valuable information available online by various subscription research companies. These companies often make a small part of their online research results free of charge. This free part is then found by potential customers looking for statistics and directs the reader to register and pay a fee to read the complete research results.