What Is International Sales and Marketing?

International marketing refers to the process by which goods and services flow into consumers or users in more than one country. In other words, international marketing is a cross-border social and management process. It is an enterprise that creates products and value through planning, pricing promotion and guidance, and exchanges on the international market to meet the needs and acquisitions of consumers in multiple countries. Profitable activity.

International Marketing

(Marketing term)

There are always risks associated with corporate international marketing, and they are

International marketing is an inevitable product of the development of the world economy. As a corporate action entering the international market, it is a marketing activity that crosses national borders.

An enterprise enters the international market. Due to different marketing goals, strengths and marketing experience,

Actively developing international marketing is of great significance both macroscopically and microscopically.

Exit entry mode

The advantages of the export model are: First, the export model can be generated through centralized production.

Training objectives for international marketing

This specialty trains professionals with knowledge and abilities in management, economics, law, and marketing.

International marketing training direction

Cultivate a solid theoretical knowledge of economics and management and foreign economic and trade theory, master strong computer and office automation equipment operation skills, information processing and communication technology, and oral English communication skills, and be able to use international economic and trade-related skills. Professional personnel who have the skills to carry out related business operations independently, have strong written expression and interpersonal communication skills, analyze the international trade operation mode, and be able to master solid theoretical foundations and innovative frontier theories and practices of international trade. ^[2]

Major International Marketing Courses

Management, microeconomics, macroeconomics, management information systems, statistics, accounting, financial management, marketing, economic law, consumer behavior, international marketing, market research, etc.

Prospects for the development of international marketing

Marketing is a more practical type of economic management majors. Today, with the gradual improvement of the market economy, for enterprises and companies as independent economic entities, if there is no professional marketing talent, scientific and modern marketing methods will be used Business ", certainly cannot survive in a highly competitive market. Marketing personnel are indispensable talents in various enterprises, especially large enterprises, but the number of graduates has not kept up, so the supply of graduates is in short supply.

International Marketing Employment Direction

Graduates of this major can engage in market research, marketing planning, market development, marketing management, advertising planning, sales services and teaching and scientific research.