What is marketing communication?

Marketing communication is a type of advertising, often shortened Marcom. It refers to promotional materials that are intended for both communication and for sale to customers. Traders often refer to advertising methods as a "marketing mix" or "four P", which are a place, price, promotion and product. Marketing communication represents a promotional aspect. There are many different ways to promote their products and strengthen communication with their customers, such as print advertising, promotional products and advertising to name at least some.

In any corporation, it is very likely that a team of people will work on the production of marketing communication, but the result should sound like one consistent voice. It is very important that companies develop brand image and then stick to this brand, and marketing is one of the most effective ways to get this brand there and increase the brand's acquaintance among customers. Companies want customers to develop a positive associationWith the company through countless communication techniques, so when a customer wants to make a purchase or use the service, this company will be the first to think of.

print media are one of the most common forms of marketing communication. They may include direct e -mail customers such as leaflets or circular ads. Another option is printed ads in newspapers or magazines; Web advertising, such as text advertising or banner advertising, can be considered a different form of communication for marketing printing. However, because customers have become quite witty to the press of the media, companies need to intensify their efforts and try to mix it without any problems, often, so customers read advertising without realizing it.

TV and radio ads are some other common types of keting markomniky, although many customers are now easy to tune them. PropaGational products can be considered a different type of marketing communication that becomes more popular; They may include Tote bags, promotional key chains or mugs to name at least some. Customers may be more likely to remember the company favorably if they have a related item they use every day. The purpose of any kind of advertising or marketing is to be engaging and unforgettable, so it is important that all companies use as many ways as possible, how much is possible to attract the customer's attention, even if it means investing additional money in promotional products.