What is a mobile web ad?
Mobile Web Advertising is an online marketing method in which advertising is displayed exclusively via a mobile mobile phone browser. Buying mobile web ads is similar to purchasing ads for a full -size website, but there are design limits and ads are mostly costly (CPM). These ads can be used to get sales, fill in forms or capture e -mails. Competition is lower in mobile marketing, because at once there is only one advertising unit - when the advertiser display appears, it will be the only one on the web.
There are many online marketing methods, but most of them focus on the website shown on computers on desktop and laptop. In a mobile web ad, marketing is performed on a website viewed from a mobile device. While mobile ads mostly concern a web browser, advertisers can also have advertising on mobile TV and sending messages, but these ads usually have a lower click-offBA, for which the consumer sees and ad on his mobile device and clicks on it to get more information.
When an advertiser uses a mobile web ad, he buys space as with regular Internet advertising. This can be done either through the Seller's website owner or the center that shows an ad on the website network. Unlike full -size internet advertising, there is only one type of advertising method: CPM. This means that advertisers will have to pay a certain amount for every 1,000 advertising impressions. Ads are displayed on devices of different sizes, so advertisers will usually have to submit several different ads, each of which is optimized for a different size.
While mobile ads are paid in the same way, ads can be used in different ways. Mobile ads can be used to bring people to businessWeb to make purchases, filled out a form for more information or captured the e -mail address for the future -Mail advertising. This allows the advertiser to benefit from the benefits of mobile advertising, no matter what the advertiser sells or does online.
Unlike Internet advertising, mobile web advertising is considered less competitive. One of the reasons is that there are fewer mobile websites than Internet users, so most advertisers focus more on Internet advertising. Another reason is that when the advertising banner appears, only one appears. Instead of potential reading or looking at several ads, the viewer will be able to read and connect with one advertising unit at once, which can lead to better slipping.