What Is the Difference Between Commercial and Non-Commercial Advertising?

Non-commercial advertisements refer to advertisements that are made to achieve a certain purpose of publicity, and do not make a profit, such as political, legal, and cultural wide publicity, as well as notices, announcements, instructions, notices, etc., also called non-economic advertisements.

Non-commercial advertising

Right!

Non-commercial advertising refers to the purpose of achieving a certain purpose of publicity

Non-commercial advertising mainly includes three categories:

The difference between non-commercial advertising and commercial advertising

1. The most obvious difference between non-commercial advertisements and commercial advertisements lies in the content of the advertisement and the difference between the sponsor and the advertiser.

2. Commercial advertising profit company. His advertising content is usually tangible goods or services. On the contrary, non-commercial advertising usually emphasizes motivation, creativity, attitude and perspective.

3. The advertising goals of the two are significantly different. Commercial advertising is looking forward to selling products or services, while non-commercial advertising is trying to change the attitude of the public or popularize social movements.

Examples

The following are considered commercial:

1) Institutional behavior: convenience store advertising, water and air supply, beauty salons, various agencies ...

2) Personal long-term profit-making behavior: Amway, Avon, insurance, home kitchen (private dishes) ...

The following will be considered non-commercial

1) Personal temporary profit-making behaviors: renting and selling of own houses, second-hand goods transfer ...

2) Personal non-profit behavior: gifts, donations, non-profit collections ...

3) Public welfare activities of the organization: public welfare activities, volunteer recruitment, etc ...

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