What Is the Importance of Corporate Culture?

Corporate culture, or corporate culture (Organizational Culture), is an organization's unique cultural image composed of its values, beliefs, rituals, symbols, and ways of doing things. Show all sides.

Corporate culture is the spiritual wealth and material form created by an enterprise in its production, operation and management activities under certain conditions. It includes the corporate vision,

Corporate culture is corporate

Corporate culture consists of three levels:
(1) The material culture of the surface layer is called the "hard culture" of the enterprise. Including plant appearance, plant appearance, machinery and equipment, product modeling, appearance, quality, etc.
(2) Institutional culture at the intermediate level, including leadership, interpersonal relationships, rules and regulations, and discipline.
(3) The spiritual culture of the core layer is called "enterprise soft culture". Including various behavioral norms, values, corporate group consciousness, staff quality and fine traditions, etc., are the core of corporate culture and are called corporate spirit.

Terence E. Deere Allen A. Kennedy summarized the entire theoretical system of corporate culture into five elements, namely the corporate environment, values, heroes, cultural rituals, and cultural networks.

The essence of corporate culture is derived from the strict implementation of the corporate system. Institutional coercion or incentives eventually cause a group to have a certain behavior consciousness, and this group's behavior consciousness constitutes the corporate culture. The essence of corporate culture is

According to corporate culture

1,

72 miners in a potash mine in Saskatchewan, Canada, were trapped in a well for more than a day because of a fire, and all were rescued on the 30th. This happy ending is deeply gratifying. Judging from the rescue process after the accident, it is no accident that this accident can have such a thankful ending. As the mine spokesman Hamilton said proudly when he announced the rescue success: "Safety is at the core of our corporate culture."

The reason why the trapped miners have not been damaged this time is to a large extent that they have a high degree with Canadian government departments and mine owners

From the macro perspective of corporate culture construction, it can be roughly divided into the following four spiral phases of interaction and improvement.

The market competition is facing more and more intense, and it is necessary to constantly meet various challenges from home and abroad. And to realize the effective management of the enterprise and maintain the sustainable development of the enterprise, it is necessary to realize the effective integration between the enterprise management system and the corporate culture to achieve symbiosis and two-way interaction. As an enterprise manager, in-depth analysis of the relationship between the management system and corporate culture, and correctly handling the relationship between the two has become an important way for enterprises to improve their core competitiveness. Corporate culture covers the company's material culture, behavioral culture, institutional culture, and spiritual culture. Whether it is the external performance or the internal spirit of an enterprise, they are all part of the corporate culture. The corporate management system itself can reflect corporate culture.

In fact, the institutionalization of enterprise management is an important means to promote the development of corporate culture. And how to make employees agree with the company's culture and transform it into their own work behavior is a key part of corporate culture construction. According to the boss magazine, the enterprise system embodying the core philosophy of the company can strengthen the corporate culture, and after long-term repeated practice and improvement, it has become a common recognition of the employees. Corporate culture plays a role in promoting the effective implementation and continuous innovation of corporate systems. Before the formation of corporate culture, the implementation of the system can only be restricted by external supervision. Once the supervision is weak, employees are likely to fail to do as required, and the management cost of the enterprise is high; once the corporate culture is formed, the actions of employees will change It becomes a voluntary behavior, and there is no need to strengthen supervision.

The construction of an excellent corporate culture can stimulate the "self-discipline awareness" of employees, thereby reducing the management cost of the enterprise and contributing to the long-term and stable development of the enterprise.

Cognitive error of corporate culture

1. A simple understanding of corporate culture is the identification system of the enterprise

2. One-sided view of corporate culture as a method for packaging companies

3. Corporate culture is the thinking system of an enterprise

4. Corporate culture is a corporate cultural activity

5. Corporate culture is the corporate image design

6. Corporate culture is the cultural taste of corporate products

Corporate culture building error

First, the misunderstanding of target positioning

Corporate culture, as the product of the organic combination of economy and culture, should be the unity of the goals and means to achieve the goals. Some companies set the goal of building corporate culture to shape employees, including changing employees' concepts, habits, and behaviors according to the intentions of leaders and organizations. However, it should be noted that while promoting the development of employees, the company itself should be shaped to achieve interaction and mutual promotion. Example: Some corporate cultures have a "cultural ideal" phenomenon, and the cultural construction goals they set have exceeded the scope of the company's own carrying capacity, are large and empty, and lack a down-to-earth positioning.

Misunderstandings in the relationship between subject and object

Some people think that corporate culture is advocated by leaders and top-down. In the construction of corporate culture, employees are only passive recipients, not active participants and creators. In fact, corporate culture should be a model of beliefs and expectations shared by all or most members of an enterprise. Leader's cultural literacy and awareness of corporate culture construction play an important role in the structure of the company's core culture, but corporate culture is not the same as "entrepreneur culture". All employees should be involved in the construction of corporate culture because employees Is the subject. Only by combining the strategic thinking and leading role of corporate leaders with the basis and main role of employee participation can we truly create a living corporate culture and truly make corporate culture a spiritual home for both leaders and employees.

Misunderstandings in content

1. The content of corporate culture is simply "corporate + culture". Decorate the company with empty slogans, lined text, gorgeous speech and arty decoration, causing the slogan of corporate culture;

2. Representation of corporate culture. The construction of some corporate cultures is often a "discussion on paper" or to beautify the appearance of the factory; the corporate culture is defaced, and the phenomenon of packaging and hype is prominent, so-called "image advertising" propaganda bombing.

3. Enterprise culture is equivalent to the ideological and political work of the enterprise. The first is that corporate culture is to assist the party organization of the enterprise to do a good job of ideological and political work and spiritual civilization of employees; the second is to believe that the construction of corporate culture is to engage in activities, set typical examples, and sing praises; Slogans; the fourth is that corporate culture is to organize employees to carry out amateur cultural and sports activities; the fifth is that corporate culture is the packaging of corporate image, which is equivalent to CIS (corporate image recognition system); the sixth is that everything that is new, foreign is modern, or blind Superstitious tradition, looking forward to using the content of corporate culture construction into traditional management methods and ideas, in an attempt to treat corporate culture as a "medical cure."

Fourth, methodological errors

"Boss" magazine stated that there are two wrong tendencies in the method of corporate culture construction: one is a naturalistic tendency lacking theoretical judgment. I believe that the corporate culture is formed naturally in the long-term production and operation activities of the company, and the company has no way, nor should it conduct artificial planning, design, and construction. As a result, the phenomenon of "doing nothing" in the construction of corporate culture is lacking. This is a subjective tendency that lacks empirical analysis. I believe that the corporate culture is artificially planned and designed according to the leader's intentions. As a result, it leads to the formalism or "unexpected" phenomenon of corporate culture construction, blindly imitating other corporate culture constructions, and lacks characteristics and personality.