What are the different tasks of the media planner?
media planning is the study of advertising. Knowing what type of advertising to create and where to start advertising is the primary task of the media planner. The tasks of the media planner, such as the assistant of the media planner, the buyer of the media and the higher media planner, are common throughout the industry. As part of these jobs, many people have specializations such as digital media, press media, television and radio media. The aim of every work is to help the client get the right exposure to the audience.
The assistant of the media planner is considered to work at the basic level in most advertising and media companies. These jobs for the media planner are primarily a supportive role for those who actually make advertising and campaign planning. The biggest responsibility in this role is research -based reports and often processing smaller tasks associated with the process of buying the media. This work usually requires a university degree in communication or business.
One of the most important jobs of media planners is the buyer of the media media, also referred to as a media planner. This work requires an individual to work with the client to determine the needs and goals of the campaign. In addition, this person must cooperate with the advertising department to create copies, scripts or whole ads for the client. Finally, this person must often negotiate with media, such as television stations, newspapers and websites to complete the finished product to the public. This work also requires a university degree and usually many years of experience in the media planning planning industry.
The role of a higher media planner is different due to its responsibility for control. Planners of media media doctors often process complex and highly dollar clients, but mostly focus on the operation of the media department. This work requires to obtain updates from media planners on various projects and monitoring budgets and help REnter the company's strategy with other team members. This work often requires a master's degree and many years of experience in media planning.
These three positions form the basic tasks of media planners, but are often divided into smaller niches. Specifically, these jobs, especially the buyer's jobs, are focused on specific media types. Digital media work tasks revolve around the Internet use, working on television media focus on advertising and job media jobs dealing with magazine and newspaper ads. Some tasks combine all these media, but many divide them among different planners to allow each of them a stronger focus.