What Does a Learning Specialist Do?

Born August 3, 1956, native of Taipei City, Taiwan Province, chairman of Xinfeng Paperware Co., Ltd., manager of Taiwan Guohua Life Insurance Company s Family Communication Office, senior lecturer of Zhongxu Business School (Zhongxu Culture Network), Guohua Life He is a senior marketing consultant of Ping An Insurance Company of China, a senior consultant of insurance companies such as China Life Insurance Company and Xinhua Life Insurance Company, and the chief trainer of the China Pacific Life Insurance Company in Shandong Province.

Wu Qiufeng

(Training expert)

Right!

Born August 3, 1956, native of Taipei City, Taiwan Province, chairman of Xinfeng Paperware Co., Ltd., manager of the Kafu Communications Division of Taiwan Guohua Life Insurance Company,

Graduated from the Law Department of Taiwan University, law

He joined Taiwan Guohua Life Insurance Company in 1984 and started as a salesman. Until serving as Carrefour Communications Manager

In 1994, he was dispatched by Taiwan Guohua Life Insurance to serve as a senior marketing consultant for Ping An Insurance Company of Mainland China for Taiwan Life Insurance ^[1]

"Peak Sales-A Practical Guide to Life Insurance Marketing"

"Peak Sales-A Practical Guide to Life Insurance Marketing"

Introduction

The book is divided into four parts: Attitude, Essentials for Professionals, Opening Sesame Doors, and Golden Eyes. It comprehensively and systematically describes the basic knowledge and skills of life insurance marketing. The book more considers the own factors of the salesman's success, and designs the direction of his efforts; more considers the customer's feelings, provides a method for the salesman to approach the customer's inner world, and accurately grasps the customer's psychology to achieve Developing a marketing plan provides reference tips. The language of the book is lively and natural. A large number of vivid and interesting stories and real cases are selected, and a large number of highly practical marketing words are carefully researched and developed, which have a strong inspiration and practical guiding significance for life insurance marketers.

table of Contents

Part I attitude?

Introduction

First, life insurance has come all the way

2. There are ways to succeed, not rude

Chapter 2 The Future World Is All Come Up

I. What to do to succeed-to relieve anxiety, fear, and take away "impossible"

2. Create the future-multiply your competitiveness, learn for life, and build good relationships

Third, study hard, broaden your horizons, and become a top master ??

Chapter III Golden Triangle of Super Competitiveness ??

I. Position yourself, live the pattern, and expect that you will succeed?

Second, the learning ability-the ability to learn to change old habits, old thinking, constantly force yourself to change, and faster

Faith-the three powers of the universe (suggestion, love, faith) ??

Chapter 4 Professional Image Creation ??

First, the successful person has the image of the successful person-indomitable?

What kind of insurance do marketers have?

Third, smile and play a pioneer, backed by character?

Chapter 5 Personality Traits of Successful Marketers?

First, take the initiative and not wait for "coins" ??

Second, be aggressive and change your mind?

Third, sincere communication and lenient towards others?

Fourth, know the good fortune, be happy forever ??

V. Gratitude makes a difference ??

Six, feedback feedback, lifelong learning ??

Chapter VI Conclusion

Part II Professional Essentials

Chapter VII Goal Plan ??

First, know what you want ??

Fighting for ideals?

Chapter VIII Exploitation of Customers ??

Who is your customer?

Second, the most important customer source-reintroduction ??

Third, the methods and skills of workplace development ??

How to memorize customer names and basic information?

Chapter Nine Demand Analysis: Does He Really Need Insurance?

First, what problems should insurance solve?

Purpose and method of collecting data?

How to ask the demand?

Chapter 10 Help Clients Determine?

First, don't be afraid to refuse?

Second, the success of sales and the reasons for customer opposition?

What is the reason to really refuse you?

Fourth, customer "rejection" types and processing methods ??

Chapter XI Planning and Explanation of Commodity Proposals ??

First, the basis of the proposal?

Second, understand the life cycle of the policyholder?

Third, description skills ??

Chapter 12: Beginning and Ending Can Only Be Sustainable?

I. What to do afterwards?

What to do after leaving

Part three opens the door

Chapter 13 Essentials for Clients to Make Decisions ??

I. Principles for clients to make decisions?

Second, set two conditions for customers to choose?

Third, use metaphor appropriately?

Chapter 14 The Most Powerful Form of Contributing ??

I. Emotional sales method-emotional sales

Second, emotional marketing facilitates speech?

How to talk with customers about death, disability, serious illness, etc.

Chapter 15: Dealing with the Most Frequently Asked Questions from Customers ??

I don't need insurance ??

Second, I have been insured ??

Third, my money is enough, I do nt have to insure?

4. What is the use of money when a person dies?

Five, my company has insured me ??

6. I'm in good health, so I don't have to buy insurance ??

7. I am single and not tired at home, so I do nt have to take out insurance ??

Eight, I want to use the money to invest in stocks?

Nine, it is better to keep money in the bank ??

Ten, insurance is not auspicious, it is okay to not guarantee, but something happens if it is guaranteed ??

Eleven, I'm busy and don't have time to listen to you ??

Twelve, I think about it?

Thirteen, I want to discuss with Mr. (Mrs.) ??

Fourteen, I really have no money?

15.I will buy when the deposit expires ??

Sixteen, insurance does not settle claims ??

17. Inflation, money will depreciate ??

18.The insurance payment period is too long?

XIX. It is not cost-effective to cancel the contract in the future because it cannot pay the premium?

What to do in case of a policy change?

Twenty-one, I want to immigrate, is insurance useful?

22. I want to buy insurance from other insurance companies?

Twenty-three, insurance is good, but I thought about buying it later?

24. Premiums will become cheaper and cheaper ??

25. Anything but insurance can talk about?

26. What to do if the company goes down?

27. I have relatives who are also doing insurance ??

28. What if you don't do it?

29. I heard that insurance commissions are good?

Thirty, if I get seriously ill, I will die

Part 4 Golden Eyes of Fire

Chapter 16 Buying Signals and Body Language ??

I. How to identify the purchase signal-the physical signal?

How to identify the language of purchase-questioning in spoken language?

Third, the resulting action force-limb movement ??

Fourth, the powerful conclusions

Chapter 17 Use Customer Senses to Improve Sales Efficiency?

I. Rational and emotional commentary-personal and family living expenses?

Second, rational and emotional commentary-children's education costs ??

Third, rational and emotional interpretation-huge medical expenses ??

Fourth, rational and emotional commentary-retirement and retirement expenses ??

V. Rational and Perceptual Interpretation-Life Value?

Six, rational and perceptual explanation-inheritance tax?

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