What Does a Search Engine Optimization Specialist Do?

SEO (Search Engine Optimization): Chinese translation for search engine optimization. It's one way: use search engine rules to improve your site's natural ranking within relevant search engines. The purpose is to let it occupy a leading position in the industry and obtain brand benefits. To a large extent, it is a kind of business behavior of the website operator to move the ranking of himself or his company forward.

The main technical methods of search engine optimization are

1. Be clear about the theme and rich in content

Before designing and making a website, you should clearly set the theme, purpose and content of the network. Target site features based on different uses, can be sales

1. Price advantage:

In the long run, compared to keyword promotion, search engine optimization needs to do only to maintain the website, ensuring that the website has the advantage of keywords.

Search engine optimization has developed rapidly abroad, and there are many optimization enthusiasts in China. They carry out their own optimization work and learning in various ways and continue to improve. Domestic website construction operators pay more and more attention to search engine optimization. This market is very large. I believe that more and more people will join this field.

Search engine optimization technology has risen rapidly with the development of the Internet, but where exactly is search engine optimization going? But many webmasters are confused. There are still many blind spots on China's search engine optimization technology development path, as follows:

First, keyword rankings are charged randomly

The search engine optimization industry has just started to develop, and there is no uniform standard for bidding keywords, so there will be random charging. Leading to

1. With the development of the Internet, the number of websites has been in the hundreds of millions, and the amount of information on the Internet has exploded, making it more difficult for people to find the target information, and the emergence of search engines has brought great Convenience has become an indispensable online tool.

2. According to people's usage habits and psychology, the higher the ranking website in the search engine, the greater the chance of being clicked. On the contrary, the lower the ranking, the less the search traffic. According to statistics, more than 90% of the world's top 500 companies have introduced SEO technology to their websites.

3. Due to the lack of professional marketing knowledge and concepts, the average online company builds a website for you from a technical point of view. The artist can only design your website beautifully, and the programmer can only implement the functional modules you require. It is flawed and does not meet the search engine's indexing requirements, so a comprehensive and targeted optimization of the website is required. ^[4]