What Is a Retailer Wholesaler?

Retailer refers to those commercial enterprises whose sales mainly come from retail. ^[1]

Retailer

Retailer refers to those commercial enterprises whose sales mainly come from retail. ^[1]

The retailer is

Overview

Chinese retailers have certain local advantages.

Store geographical advantage

Since China s retail market has only accelerated its pace of opening up in the past two years, good store locations are almost occupied by Chinese retailers.

Advantages of management

Retail foreign merchants entering China, whether they are hundreds of years old shops or emerging talents, are basically the world's top outstanding companies. Their management models, management experience, management methods, and management talents are very advantageous. Management, service management, price management, on-site management, equipment management, and technical management all have unique features, far superior to us.

Advantages of the mechanism

Almost all foreign businesses are established

Store retailing refers to sales activities through stores. According to the characteristics of the product mix, store retailers can be divided into general merchandise retailers and specialty stores. Comprehensive retailers include convenience stores, supermarkets, department stores, and mass merchandisers. Their common feature is the sale of multiple product categories.

In a small number of retail transactions, consumers do not need to go to the store to buy. This type of retail activity that does not require a physical storefront is called nonstore retailing. The main storeless retail can be divided into the following:

The retail industry is the "last hurdle" in the channel. Manufacturers' achievements in various aspects such as R & D, manufacturing, and advertising are specifically presented in this hurdle, and are reviewed by consumers. In addition, manufacturers are divided among them. At the same time, among all members of the channel, the retail industry interacts most closely with consumers and is the most important link affecting consumers' quality of life.

Taiwan s retail trends are similar to those of the US and Japan s retail industry in the past, and China s mainland is also heading towards Taiwan s retail industry. From the 1990s to the early 2000s, Taiwan s retail industry trends are as follows:

Introduction

When most retailers choose to open a store, they mostly choose a store or store with crowded people, convenient transportation, and a good location. However, considering the characteristics of the product, customer base, operating costs, and available funds, different retailers There are different considerations in setting up points. For convenience stores, for example, the more nearby households, the better, and it is best to avoid opening next to competitors. But for department stores, the number of nearby residents is not very high. It's important, and it can be resistance or help next to competitors (the cluster of department stores may bring more people).

Internal environmental analysis

Retailers usually consider the following factors when choosing a location: their retail form, product characteristics, price point, and customer base. For example, jewellery stores will pay more attention to investigating whether the area around the selected store site is safe enough and more likely to be visited by high-spending customers than the daily necessities supermarket. In addition, land prices and store rents will obviously be taken into consideration as part of the cost.

External environmental analysis

When choosing a location, retailers must also consider the opportunities and threats they face. For example, the operating environment of a certain area, the requirements for specific products, demographic structure and characteristics, the number of competitors and business practices, consumption trends and potential, operating resources (such as manpower) and costs (such as rent, hydropower, Personnel costs) are important considerations.

New market entry and existing market expansion

Retailers understand their advantages and disadvantages, as well as market opportunities and threats, and can make preliminary decisions about new market entry or expansion of existing markets to facilitate the next analysis step. If a retailer opens a store for the first time, it is a new market entry, and those who already have a store experience, in addition to replicating in the same area, may also face new market entry considerations because they plan to open stores in different areas.

Regional Analysis

Regional analysis includes delineating several possible commercial areas, establishing conditions and requirements for the establishment of stores (such as the number of households, traffic flow, and the number of parking spaces) and evaluating them. For example, when setting up a mass merchandise store, the requirements for the area must be to reach a certain level of population and traffic flow to meet basic standards, and then select a few areas that meet various conditions and then further screen the more suitable areas .

Location analysis

The location analysis determines the area as the scope, taking the accessibility and physical elements required by the store as the decision considerations for the location of the store. For example, some convenience stores require basic regulations such as being located in a triangular window, a storefront of at least 25 pings, and a lease term of more than 5 years.

Business valuation or sales forecast

After selecting several locations, the business districts of these locations should be defined, and then the consumption potential and consumer purchase behavior in the business districts should be estimated, and the characteristics and conditions of the locations (such as competitors) should be matched to make sales forecasts. And breakeven analysis to assess the development potential of different locations.

Set point decision

The last is to decide whether to use the analyzed location. If it is adopted, the operation of setting up can be started. If you are still not satisfied, you may abandon the setting up plan or re-evaluate from a certain process in the decision-making process to find a satisfactory location.