What is the idea?

The idea of ​​a back-of-the-napkin is a concept that is usually created at an initial moment and is quickly captured by recording a few quick notes on the back of any type of paper that becomes available at the time. The term itself shows how the idea of ​​dining with others may occur, and the foundations of the idea are quickly recorded on the back of dinner or cocktail napkin while still fresh in the Creator's mind. The concept can be immediately shared with others or delayed only later, when the concept can be improved and structured to a greater extent.

In most cases, the idea of ​​a back-of-the-the-napkin is an inspiration that can be caused by a conversation that takes place, or something that happens in the immediate area. Thoughts of this type are usually basic and form the basis for a detailed approach later.

Depending on the settings, the idea of ​​the back napkin may be shared with others even if the originator sketches the coresDy inspiration on the back of the paper napkin. The extent of the idea can be almost anything, from a sudden inspiration to adapt the product to match the new market, create an auxiliary product that will function well with existing products, or even a new way of restructuring business or department to maximize efficiency. The depth and details of the back of the back-the napkiny will vary, although it is not uncommon for inspiration to serve as a basis for a more detailed presentation later.

In some cases, the idea of ​​a back-of-the-napkin develops from necessity. For example, an advertising manager who has just found that his idea for a client is very unlikely to be acceptable can suddenly get an idea of ​​a completely different approach. At this point, the Executive Director will quickly record the basic substance of the idea and build a concept for the client. If the client is fascinated, they are arranged for a more comprehensive presentation later, which provides the management opportunity to excludeCIT inspiration.

The importance of ideas on the back cannot be underestimated. Many different types of goods and services have been created due to this type of inspiration. As a tool for generating additional discussion, inspiring new ideas, and generally the motivation of the creative process, this approach offers a lot and can be easy to use for sellers, product developers, entertainers and almost any other type of business professional.

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