What Is a Price Gap?

It means that the price of the same product varies depending on the sales area. Bars and dance halls, such as the same drink, sell for several times more than the average retail store

Differential price

Right!

It means that the price of the same product varies depending on the sales area. Bars and dance halls, such as the same drink, sell for several times more than the average retail store

Refers to an enterprise selling a certain product or service at two or more prices that do not reflect the difference in the proportion of costs and expenses.

(1) Regional price reduction strategies

(B) time difference strategy

That is, different prices are set for the same product according to the time of demand. For example, the sales price of moon cakes can be set relatively high before the 15th day of the lunar month. However, once the Mid-Autumn Festival is over, the price can only be significantly reduced. The prices of holiday tickets are higher than usual.

(Three) customer spread strategy

It means that the enterprise sells the same product or service to different customers at different prices. Such as giving certain customers preferential treatment; the same product is sold to wholesalers, retailers or consumers at different prices.

(IV) Strategies for Differential Classification

It refers to the strategy of enterprises sorting and sorting the same type of products into several levels, and maintaining a certain price difference between each level.

(V) Brand differentiation strategy

That is to say, the products of the same variety have different strategies due to different brand pricing.