What Is Liability Management?

Responsibility management has attracted widespread attention, and it has been applied to evaluating business plans and research and development. The name varies from person to person, or it is called "Product Portfolio Management" in English, or translated into Japanese as "Product Responsibility Management", or "PPM" for short. This is similar to "God says 'Gerde is me'" and "Uganda", famous for President Amin, sounds like "Yuganda" (crooked) in English. [1]

Product Liability Management

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Responsibility management has attracted widespread attention, and it has been applied to evaluating business plans and research and development. The name varies from person to person, or it is called "Product Portfolio Management" in English, or translated into Japanese as "Product Responsibility Management", or "PPM" for short. This is similar to "God says 'Gerde is me'" and "Uganda", famous for President Amin, sounds like "Yuganda" (crooked) in English. [1]
Product liability management refers to exploring production from a business point of view, examining the production composition of the company's products, determining which products should be further expanded and which products should be reduced or even stopped. Product liability management is the first application by American companies for more than a decade. In recent years, it has attracted the attention of Japanese business circles and has been widely adopted. [2]
Chinese name
Product Liability Management
Foreign name
Product Portfolio Management
Short name
PPM
Application
Applied to evaluate business plans and research and development
main content
The main content is: [1]
(1) Starting from the market and users, consider the development potential of enterprise products, and study how to further improve and improve quality and expand product sales.
(2) Investigate the market's hobby or demand for new products, and actively develop, develop and market new products to improve the competitiveness of enterprises and meet market demand.
(3) Research and adjust the structure of the company's main products and supporting products according to changes in market demand for products.
(4) To analyze the market development trend and decide whether the existing products of the enterprise need to be replaced or stopped. Product liability management is an effective way to improve business results.

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