What are Perpendicular Drives?

Vertical websites (English name: Vertical website) focus on certain specific areas or specific needs, provide all the in-depth information and related services related to this area or needs, as the Internet highlights, vertical websites are causing more and more The more people pay attention.

Vertical website

Vertical websites (English name: Vertical website) focus on certain specific areas or specific needs, provide all the in-depth information and related services related to this area or needs, as the Internet highlights, vertical websites are causing more and more The more people pay attention.

Chinese name

Vertical website

Foreign name

Vertical website

Types of

website

(1) Vertical website:

Unlike the first large and comprehensive horizontal website (also known as a comprehensive website), vertical websites focus on certain specific areas or specific needs, providing all in-depth information and related services about this area or requirement As a new highlight of the Internet, vertical websites are attracting more and more attention. As more and more networks attract the attention of ordinary people, netizens have gradually come out of the fashionable and curious primary stage, and are constantly looking for practical, practical and affordable online.

(2)

Since the website is a vertical website, as its name implies, it is vertical to a certain service or a certain field.

An example of a vertical field: Android mobile network,

Vertical search engines generally require the following technologies

1. Spider

2. Web page structured information extraction technology or metadata collection technology

3 Word segmentation, indexing

4 Other information processing technologies

Three characteristics of vertical search engines:

1. The data captured by vertical search engines comes from industry sites that vertical search engines pay attention to:

2.The data crawled by vertical search engines tends to structured data and metadata:

3. The search behavior of the vertical search engine is a structured search based on structured data and metadata:

Judging from the current development status of vertical websites, the following business models are available for reference:

1. Network media business model.

This is a business model that provides services such as information or community, gathers its specific audience, and then provides advertising spaces or public relations manuscripts to advertisers who are interested in the specific audience.

At this stage, the main source of revenue for vertical websites depends on the business model of the media. In fact, if breakthroughs can be made in this area, the operating conditions and brand image of vertical websites will be greatly improved. At the same time, during this period, the user traffic and stickiness of the website obtained by the vertical website were also the basis for its breakthrough in this business model. Therefore, the key success factor in this business model is what most vertical websites must pay attention to.

2. Network community business model.

The business model benefits from providing products and services to the various needs of various roles in the virtual society. It can be seen from the development experience of the integrated portal that NetEase has relied on the resources of its netizens' community to obtain higher business benefits by providing online games.

Take the automotive vertical website as an example. On the one hand, automobile manufacturers and dealers are very eager to obtain customer information and establish a communication platform with customers. The automotive vertical website can consider using the ideas of web2.0 to collect users through the web2.0 community. Various feedback and information, such as consumer satisfaction surveys, such as surveys of consumers attitudes to car-derived services such as finance, insurance, and car rental, and then use multimedia methods such as voice and animation to help manufacturers build platforms for interaction with customers. On the other hand, as the car penetration rate reaches a certain level, the corresponding car lifestyle will gradually become popular. Car loans and insurance, car tourism and motels, car modification, parking lots, car maintenance, car supplies and other services will Will become richer. At this time, consumers will not only be satisfied with the unified service of 4S stores. If relevant information can be integrated together to provide users with a convenient and comprehensive information comparison platform or even a trading platform, the automotive vertical website can develop various specific methods based on this, such as annual membership fees, Trilateral credit platform fees, transaction commission fees, etc.

3. Specialized business model.

This refers to a profit model in which a website focuses on providing a particular service and charges consumers or business users. It usually requires close cooperation with upstream and downstream organizations in the industry chain to help paying users obtain overall solutions. Taking automobile vertical websites as examples, including positioning and navigation, second-hand car value assessment, consumer surveys, and e-commerce platforms targeted at market segments, all belong to professional business models.

If this business model is adopted, the following conditions need to be met: First, the entry point has a sufficiently high threshold. For example, the technology threshold, community threshold, or limited market space, the giants have no energy to take care of it. Second, the time of entry is accurate. If the demand is not mature, it will be too early to make it difficult to obtain a source of income. Third, stay focused and not be distracted by short-term opportunities.

4. Offline business model.

This means that the Internet is mainly used as an interface for communication, and the focus is to provide some non-Internet services of a wide range of networked nature. Taking car vertical websites as an example, it provides offline services such as car rental, trailers, motels, car movies, logistics, financial insurance, and market research. The vertical website providing this type of professional services is usually a traditional offline service company, which optimizes its services by building an Internet website.

5. Diversified business models.

This is a path that must be taken when leading companies in a certain field grow to a larger scale. From a practical point of view, the core competitiveness of Internet websites is mainly in terms of brands and communities. Therefore, when adopting a diversified business model for vertical websites, care should be taken to make each business as helpful as possible to enhance its own brand value and community At the same time, each business can also obtain actual benefits based on brand and community resources.

Each vertical website can choose an appropriate business model according to its actual situation, thereby breaking the profit bottleneck and achieving development.