What is Search Engine Marketing?

Search Engine Marketing: Search Engine Marketing in English, we usually call it "SEM" for short. In simple terms, search engine marketing is network marketing based on the search engine platform. It uses people's dependence on search engines and their habits to pass information to target users when they retrieve information. The basic idea of search engine marketing is to let users discover information and click on the webpage to learn more about the information they need. Companies pay for promotion through search engines, allowing users to communicate and understand directly with the company's customer service and realize transactions.

Search Engine Marketing

Search Engine Marketing: Search Engine Marketing in English, we usually call it "

The basic idea of search engine marketing is to make

1. Bring more clicks and attention;

Bring more business opportunities;

3. Establish

1. User search;

2, return the results;

3. View the results;

4. Click on the content;

5. Browse the website;

6, consulting search

according to

1. The release of corporate information on the website becomes a source of information in the form of web pages

1. Construct information sources suitable for search engine retrieval;

2. Create opportunities for websites / web pages to be indexed by search engines;

3. Make the website information appear higher in the search results;

4. Get user attention with limited information in search results;

5. Provide convenience for users to obtain information.

1. Widely used;

2. Users actively query;

3. Acquire new customers;

4. Competitiveness;

5. Dynamic update and adjustment at any time;

6.

1. be included;

2,

Through the client website

The first layer is

1. Search engine marketing is accepted and recognized by more and more companies;

2. Brand companies began to increase their investment in search engine marketing;

3. Companies investing in search engine marketing,

1,

The role of search engines in online marketing is specifically manifested in six aspects: website promotion tools, online brand communication channels, product network promotion tools, online market research tools, website optimization detection tools, and competitors' network promotion barriers.

Search engines are still the most important

According to the new competitiveness research, website promotion is a systematic project. Not only are the professional level of the website construction, the function and structure of the website, and other factors directly related to the website promotion strategy and website promotion effect. . Just on general websites

One of the most fundamental reasons for implementing a search engine marketing SEM is that searchers buy products: 33%

SEO (Search Engine Optimization), Chinese translation

The first stage (1994-1997): Submit the website to the main search engine for free.

The second stage (1998-2000): The search engine optimization strategy triggered by the rise of technical search engines, represented by: Google

The third stage (2001-2003): search engine marketing shifted from free to paid model, representing: Sohu

The fourth stage (after 2003): Search engine marketing methods from keyword targeting to web content targeting, represented by: Google Adsense

Potential customers are using search

From a practical point of view, it is not enough just to be included in the search engine and ranked high in the search results, because achieving this effect may not actually increase the click-through rate of the user, nor can it guarantee the conversion of visitors. For customers or potential customers, it can only be said that the two basic goals in search engine marketing strategy.

to ensure that

1. Website Exposure: As far as using search engine marketing to increase website exposure, both natural website optimization and bid ranking have their own advantages. Corporate websites must master the differences between the two. For keyword mining and bidding, Advertising management, website optimization techniques, and so on, will affect whether the website is exposed to target customers or potential customers.

2. Marketing line: The customer comes to the door through website exposure and promotion, and may not necessarily result in purchase behavior. Is the website marketing line planning considered convenient and accessible at the beginning of the website construction? Obviously attractive Guide consumers to allow consumers to enter the website to be able to trade. Consumers who do not trade are willing to leave personal information. Consumers who do not leave information will remember that coming back next time is the direction that website marketing needs to plan.

3. Marketing strategy: The formulation of marketing strategy will affect the use of website exposure and marketing planning. For example, if a company enters the Internet, it needs to be BtoC or BtoB. The choice of keywords is different. The website The focus items presented by the dynamic line are also different. Many corporate websites always want to eat two fish, but often it is difficult to eat both. The problem is often that the business owner himself has misunderstood the Internet marketing and made inappropriate marketing strategies. Dingzhen always emphasized that business owners or senior executives must take a moment to learn and understand the Internet. The marketing strategy set out in this way, after effective and correct implementation, will see obvious results in improving the substantial benefits of the website.