What is Web Marketing?

Network marketing is an integral part of an enterprise's overall marketing strategy. Network marketing is carried out in order to achieve the company's overall business goals. It uses the Internet as a basic means and uses the interaction of digital information and network media to assist in the realization of marketing goals Marketing is a broad term. From a business perspective, online marketing more broadly covers online products and Internet concepts.

Internet marketing

(noun)

Internet marketing is

1. Internet marketing does not exist in isolation

Network marketing is an integral part of an enterprise's overall marketing strategy. Network marketing activities cannot exist independently of the general marketing environment. In many cases, network marketing theory is the application and development of traditional marketing theory in the Internet environment.

2. Online marketing is not equal to online sales

Internet marketing is an activity for the purpose of ultimately achieving product sales and improving the brand image. Online sales are the result of the development of online marketing to a certain stage, but this is not the result, so online marketing itself is not equal to online sales. Internet marketing is the deep exposure of products or brands.

3. Internet marketing is not equal to e-commerce

Internet marketing and e-commerce are a pair of closely related and distinct concepts, and the two can easily cause confusion. The connotation of e-commerce is very broad. Its core is electronic trading.

Internet marketing was born in the 1990s. In the 1990s, Internet media

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Network Marketing Network Brand

One of the important tasks of network marketing is to establish and promote the brand of the enterprise on the Internet, and to extend and expand the company's offline brand on the Internet.

Internet marketing website promotion

Website promotion is one of the most basic functions of internet marketing, and it is the basic work of internet marketing.

Internet marketing information release

A website is an information carrier. Publishing information through the website is one of the main methods of online marketing and the basic function of online marketing.

Internet marketing sales promotion

Most online marketing methods are related to directly or indirectly promoting sales, but promoting sales is not limited to promoting online sales. In fact, online marketing is in many cases very valuable for promoting offline sales.

Online marketing online sales

The construction of online sales channels is not limited to the website itself, but also includes online stores built on integrated e-commerce platforms, and different forms of cooperation with other e-commerce websites.

Internet Marketing Customer Service

The Internet provides a convenient means of online customer service. From the simplest form of FAQ to various instant information services such as mailing lists, the quality of customer service has an important impact on the effectiveness of online marketing.

Internet marketing customer relationship

Good customer relationship is a necessary condition for online marketing to achieve results. It also promotes customer service through the interactivity of the website and customer participation.

Internet Marketing Online Survey

Online surveys not only provide support for the formulation of online marketing strategies, they are also one of the auxiliary means for the entire market research activities.

Network marketing employment direction

After graduation, students majoring in network marketing can engage in business marketing management, customer resource management, network marketing management, marketing planning, marketing diagnostics, market surveys, and consulting in industrial and commercial, foreign trade, finance, insurance, securities, tourism, real estate and other enterprises and institutions. .

Internet marketing jobs

Marketing business administrator, marketing planner, corporate market research analyst, corporate sales representative, customer service administrator, etc. They can engage in market research, marketing management, advertising planning, promotion and implementation, and related management work in the manufacturing industry, service industry, information technology industry, financial and trade institutions, non-profit institutions, and government departments.

Internet marketing course setting

Basic Accounting, Economic Mathematics, Consumer Psychology, Internet Marketing, Product Information, Website Planning and Operation, Workplace Eloquence, Economic Principles, Business Negotiations, Market Research and Forecasting, Marketing Principles and Practices, Marketing Practices, Consumers Behavioral studies, etc.