What is web mining?

Web mining is a form of information collection that applies to data collected from online sources. Data collection from sources on the Internet allows users to aggregate large volumes of information for analysis to make key commercial decisions in the online environment. For example, a researcher can use web mining to collect information on the use of specific keywords in web content. Alternatively retailers and other marketing experts use online data mining to find trends in web traffic, conversion of visitors to a website into buyers and other web use. Compared to web mining activities, they focus more on web information rather than a large cross -section of information sources such as offline computer databases, customer records, or print data printed copies, as is usually found with traditional data mining. Focusing only on data collection from online Kyseléces provides targeted analysis needed for online marketing strategies, web structure decisionspages and similar decision -making related to electronic trade. The collection of data by web mining also provides another advantage of the wide international demographic group, as websites from around the world are available to scientists and collectors of information.

Professionally, the web mining is divided into three specific categories: mining of the web structure structure, mining of usage and mining of web content. Each area focuses on specific information, such as structure and hyperlinks to specific websites, information about the server log on the use of visitors and specific content available online. Packages and services Analytical software packages and website services are an example of web use and provide webmaster information about the transmission of visitors, search results used, click links and time spent time. On the second pageAny structure mining provides detailed information on the internal structure of a particular site, including hyperlinks, databases and interrogation functions.

For the web mining, the marketing professional of wealth offers use in relation to marketing activities. Knowing how the website visitors use a specific site, how competitors have set up a competitive website and what content is already online is valuable information. Such information helps key creators of the decision to create a marketing strategy based on previously proven techniques and documented information.

Universities and universities also use web mining through software that verifies student papers, are unique and are not plagial. Using the principles of web -content mining, such sorting searches the entire Internet for as content. The instructors will record the text of the student document and then order the plagiarity software to check the Internet for similar phrases or copy the text online. Results are often expressedas a percentage of the corresponding text. Links to any similar results are provided to allow instructors the opportunity to visit sites and see if the matches are really plagial.