What is Atari?
Atari is a brand owned by several different companies since it was founded in 1972. The original society was founded by Ted Dabney and Nolan Bushnell. Their consoles of video games and arcade games helped the pioneers of the computer entertainment industry from the 70s to the mid -80s.
The company was originally called Syzygy Engineering, but when Dabney and Bushnell tried to register this name in California, they found that it was already used. When he tried to come up with the new name of the company, Bushnell looked at his game go . In the end, he settled on the Atari gaming term, which meant someone's stones were about to take the opponent. In the Japanese language, this is a form of the verb atar , which means "hit the goal" and sometimes used in Japan when a person precisely predicts the event.
In 1973, Bushnell and his friend Joe Keenen created games, because Atari's distributors were all inventing about exclusive distribution contracts. Both companies pThey gave birth to several distributors, each company gaining an "exclusive" business. Keenan's marketing efforts were presented by the American public Atari in 1974 and was appointed President of the Society.
Next year, Nolan Bushnell decided to create a new home game system that could play all games available at the time. His creation, Atari 2600, was one of the most popular consoles of video games in the history of games. Given the cost of production and marketing in the system, Bushnell decided to sell it Warner Communications in 1976 and use some profits to make a new game console.
Atari designers immediately began to work on the successor of 2600, but in the middle of development home computers began to gain popularity. In response, the new consoles were improved to include different game inputs. Atari 800 and 400, which were available in 1980, enjoyed some popularITU, but they didn't have the original console nearby. Part of the problem was that the video game console, home computer and arcade divisions worked separately and cooperated with each other. Another reason for lack of success was the fact that competitors came out with their own models and in the video game segment on the market were wild price wars.
In 1983 and directly on the heels of these problems, the video game industry accident occurred. Warner Communication's stock prices slipped and lost over $ 500 million in US dollars (USD). They started looking for another buyer who would take over the Atari division. In 1984, Warner Communications sold a game console and home computer division Jack Tramiel, created by Atari Corporation.
In 1985, Atari Corporation launched the XE series and a ST line. It also released 2600 JR and The 7800 console in 1986. The company was reflected and reached $ 25 million in a year. In 1989 he started Atari Atari Lynx, the first kaA dog console that contained color graphics. Although this innovative system was accepted with many fanfares, the lack of parts stopped the distribution of the nationwide level. Lynx lost the market share of the 1989 Christmas season for Nintendo's Game Boy, a pocket console that lacked a color display but was easily accessible.
By 1996, Tramiel wanted to leave the video game business, so Atari teamed up with JTS Inc., a company that produced hard drive units. In 1998, Hasbro Interactive bought a company for just $ 5 million (USD). Atari was sold again in 2000, when Infogramses, a popular French software publisher, were bought by Hasbro Interactive. The company name is currently owned by Atari Interactive, a subsidiary of Infograms Entertainment SA (IESA). Many of the original games, including pong , frogger and Space Invaders , are considered a classic and still playFans say.