What Is a 3D TV?

3D television is an abbreviation for three-dimensional stereoscopic television. It uses people's eyes to observe objects at slightly different angles, so it can distinguish the distance between objects and generate stereo vision. It separates the images seen by the left and right eyes, so that users can use stereo glasses or stereo glasses (that is, naked eyes). ) Experience the three-dimensional feeling. British local time January 31, 2010, in the Premier League Manchester United-Arsenal game, the British Sky Sports Channel for the first time in history to use 3D technology to live broadcast this game. Only in the development of 3D movies in China has it been seen that 3D TV has caught up. China's first 3D TV experimental channel was piloted on New Year's Day in 2012, and was officially broadcast on the Spring Festival.

3D TV

3D TV is

3D is an abbreviation of three-dimensional, which means three-dimensional three-dimensional graphics.

3D display technology can be divided into two types: glasses and naked eyes. Naked eye 3D is mainly used for public

Increasing output

Sharp, LG, Konka, Sony, Samsung, Skyworth, TCL, and Changhong all held press conferences to launch new 3D TVs. 3D TVs have the majestic momentum of "unification." Basically, Chinese and foreign TV brands have already produced 3D TVs. Many TV makers including Hisense and Skyworth believe that future TVs must have 3D functions.

After the market nurturing of 3D TV in 2010, not only the consumer's awareness has exceeded 80%, but its technology has also become increasingly mature and the price has become more civilian. As the price of 3D TVs becomes more and more civilian, and the improvement and improvement of 3D technology, sales of 3D TVs will continue to rise, and 3D functions will become standard in mainstream high-end color TVs.

China's 3D TV shipments in 2011 were about 4.8 million units, with a penetration rate of about 12%. In 2012, shipments reached 9.78 million units, with a penetration rate of 23%. The overall demand for the flat-panel TV market in 2011 was 38 million units, of which 3D TVs were 8 million units. In 2012, the overall demand of the Chinese flat-panel TV market is expected to be 42 million units, of which the demand for the 3D TV market will reach 20 million units, an increase of 150% and a market share of 48%. Although the initial response of the 3D TV in the North American market was average, it was very popular in other regions, with shipments exceeding 24 million units in 2011 and 46 million units in 2012, a significant increase of 90%. The penetration rate of 3D TV in Western Europe and China exceeds 25%, and in Eastern Europe it reaches 20%. Although the penetration rate of 3D in the North American market was low at 19% in 2012, with 3D becoming the standard performance of most large-sized TVs, the North American market is expected to be the region with the largest 3D TV shipments in 2014, and Will be the largest market for 40-inch and larger TVs. LCD TVs have been moving towards 3D imaging applications since 2010. There are also differences in the development of 3D technologies by different brands. Whether it is shutter or polarized, consumers' acceptance of 3D TVs needs to be improved. 3D TVs still cannot be considered as successfully entering the market.

Aowei Consulting data shows that as the price of 3D TVs continues to decline, the penetration rate of 3D TVs has been rising, and 3D TV sales accounted for 12% in early March 2011. It is expected that a large number of 3D TVs will be available around May 1st, 2011. New TV products are launched, and the penetration rate of 3D TVs in new products will reach 25%.

Technical warfare

The technological progress of the home appliance industry has always been indispensable. When 3D TVs are in full swing in the market, the battle for 3D TV technology triggered by LG and Samsung has been non-stop.

Samsung and LG held a press conference in Shanghai on the same day to launch new 3D TV products representing their respective technologies, and ushered in a market battle between non-flash 3D technology and active shutter 3D technology.

The "non-flash party" represented by LG believes that the non-flash 3D technology solves the problems of limited 3D TV angles, heavy glasses and high production costs in the past, and will occupy the 3D TV market. After the domestic brand Skyworth launched the non-flashing 3D TV in February 2011, it also announced high-profile that "non-flashing" represents the latest technology; while the "shutter pie" represented by Samsung is tit-for-tat, thinking that "non-flashing" is based on The premise of sacrificing clarity and reducing the 3D display effect is that the shutter technology is more mature, and it is better than the non-flash type in many aspects such as brightness, eye comfort, and clarity. At the same time, consumers have better visual effects when watching.

Just when the two major parties were in an argument, Sony released a new shutter-type 3D TV on March 29, 2011, and wanted to prove to the world that 3D TV is still an active shutter technology. While domestic brands Skyworth,

Beijing time on June 13, 2013. According to foreign media reports, 3D TV was once regarded as a TV industry innovation welcomed by consumers. Unexpectedly, its future is speculative. Recently, ESPN, a well-known premium sports channel in the United States, announced that it will shut down 3D channels at the end of the year. .

3D TV off reasons

ESPN said that due to the small number of viewers, the ESPN3D channel, which is broadcast 24 hours a year, will be closed at the end of the year. There have been related rumors in the industry before, and this announcement is expected.

ESPN said that it will use the resources of the 3D channel for other products and services. In addition, it will increase investment in ultra-high-definition program production equipment and expand the HD channel product family.

3D TV Channel Review

In February 2011, ESPN3D began broadcasting, and its operating goal is to use 3D TV to achieve live broadcast of more than 100 sports events in the first year. Since then, ESPN3D has many highlights. One of them is to cooperate with 3D TV supplier and partner "Cameron | Pace Group" (one of the founders is Hollywood director Cameron) to realize the broadcast of American extreme sports event XGames.

Just last month, Cameron | Pace Group and the ESPN 3D channel also won the "Sports Emmy" for the broadcast of "Winter X Games16". In this broadcast, ESPN used 34 camera systems at six locations. The highest broadcast height is over 2700 meters. According to reports, ESPN and Cameron | PaceGroup also won multiple industry awards for 3D live streaming of other events. But in the end, the same industry's "praise" failed to get the audience's "appeal".